- Overseeing DirtyCoins marketing & branding activities across all communication channels- Managing DirtyCoins' collaborations and in-house projects on media production, collection drops and other cross-branding activities.- Crafting branding strategies and creative directives to constantly boost brand awareness and penetration.- Directing marketing researches for seasonal collection designs.

- Developing brand concept and visual identity for VIVA House of Wine - an open-space, interactive and upbeat wine retail store.- Managing VIVA House of Wine's social content across different communication channels.- Liasoning with external stakeholders and partners including BWM Club, VNIFW, Crescent Mall, Harper's Bazaar etc.

- Developing quarterly marketing strategies for the company in line with corporate business objectives.- Coordinating monthly executive leads for marketing activities.- Managing and improving sales-driven and branding campaigns.- Overall responsibility for brand management and corporate identity development- Developing and managing the brand's digital footprint on Social Media channels, Ginkgo Website and Sponsored/Unsponsored Infomediaries.- Directing and conducting market research and forecast.- Analyzing potential strategic partner relationships for purpose of co-branding or commercial cooperation.- Directing and supervising customer support service.- Working closely with Design Department to provide creative directives for Product Development, Concept Photoshooting, Visual Merchandising and Windows Display.

- Managing brand activation activities at Canifa's brick-and-mortar stores and across social media platforms.- Supervising execution of store visibility and visual merchandising to ensure consistent physical brand identity.- Devising strategic pathways for enforcement, enrichment and development for Canifa as a brand.

- Contributing and managing social media content on Facebook for RockConcert - a rock-themed festive event, a part of the nationally-renowned RockStorm, an annual music tour in Vietnam focusing on local and regional rock scene.- Contributing to the secure of a $20,000 sponsorship deal with an energy drink brand to facilitate the organization of the concert.

Nihon Denkei Vietnam Co. Ltd. is a subsidiary of Nihon Denkei Japan, specializing in import of high-precision measurement and testing machines.Responsibilities included:- Revising and updating product catalogue.- Contacting business partners for potential orders, logging initiated purchase order sand tracking order completion progress on a daily basis.- Liaising with customs officers for clearance of imported orders.

Providing coverage and coordinating junior editors for the DotA/ Dota 2/ General eSports Section.

- Providing editorial coverage for the DotA/Dota 2 section of SK Gaming news section.- Working alongside several renowned figures of the eSports scence, including Duncan 'Thorin' Shields, Hendrik 'chsn' de Backer and Jamie 'JammeH' Morgado

Founder of commentators/casters section, covering international Dota 2 tournaments in Vietnamese.