Thomas Tran Email & Phone Number

Sacramento, Ca, Us

North Highlands, Ca

**I came in with zero experience in home services and had to execute while I was learning about the industry.**American Building Development is my blank canvas. I rebuilt our go-to-market strategy from scratch—handling the website, tech stack, analytics, pricing, customer service, and sales. Optimized the entire sales funnel from initial call to closing. Did it solo, and now we’re growing the team. Now, I'm focused on improving our operational efficiency in marketing, finance, and production. Proud of our achievements and excited for what’s next!Marketing-Successfully rotated 100% of revenue from vendor-based to direct-to-consumer from scratch, significantly boosting profit margins.Operation/SalesTechnology- Set up call tracking, automations, CRM, and implemented work management software, significantly improving internal systems, marketing infrastructure, and processes, allowing for valuable insights and smarter marketing decisions.

Phoenix, Arizona

Rocklin, California, United States

*Acquired by Leslie’s Poolmart IncSpearheaded the launch of an email marketing channel, building it from scratch with no infrastructure and achieving more than $10 million in annual revenue for the company.• Produced and executed all email campaigns, including building HTML & CSS-based emails from templates, copywriting, asset coordination, quality assurance, and scheduling.• Collaborated with designers and copywriters to optimize email creative and template structure based on industry best practices.• Performed regular quality assurance testing across devices, email clients, and Internet service providers to ensure that emails were rendering correctly for all subscribers.• Managed and executed email marketing calendar from concept to completion, ensuring that it aligned with business goals, sales priorities, and internal stakeholders. • Provided strategic support for a variety of programs using manual and triggered campaigns to prospect, win back clients, nurture prospects, retain customers, and transact with new and existing customers.

We were a team of scrappy marketers took on multiples roles and wearing many hats. Email marketing was my main priority (~65%), but took on additional responsibilities to help the company grow.

Rocklin, California

I was the first full-time marketing hire in our company. I started and built our eBay store from the ground up, and made it into one of the largest sellers of pool supplies on eBay, with sales exceeding $5 million.

Hayward, Ca

Led a team of five in developing a new go-to-market strategy for the company by focusing on brand, product positioning, and customer service.Achievements:• Redesigned, Re-platformed, and relaunched the company website onto a cloud based shopping cart platform (BigCommerce).•Planned and implemented SEO strategies that increased organic traffic by 300%.•Increased average order value 115% (from $35 to $75) by improving the customer shopping experience, offering upsells and implementing a Good-Better-Best pricing strategy.•Managed, optimized, and created pay-per-click/search engine marketing (PPC/SEM) campaigns to achieve high return on ad spend (ROAS) and low cost per acquisition (CAC).•Executed a Black Friday/Cyber Monday promotion that generated the highest revenue ever for the company.