Thom Reed Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City, Ut, Us

I direct FamilySearch initiatives that allow people of African descent in the United States and Canada to connect with their families and discover their homeland by growing content (searchable records and lineage-linked family trees), generating awareness and demand for FamilySearch products and services, and creating inspiring online and offline experiences.

Salt Lake City, Ut, Us

As a deputy chief genealogical officer, I provide strategic support to FamilySearch management to maintain genealogical standards in our products services. I nurture and expand relationships with professionals and key influencers in the genealogical community and update FamilySearch resources for researchers for people of African descent. I also serve as a liaison between FamilySearch and genealogical and historical organizations and institutions that serve the African diaspora and I represent FamilySearch in the media and at genealogical conferences, institutes, and other events related to African heritage.

Salt Lake City, Ut, Us

I manage the communication of FamilySearch International core messages from senior church leaders to members of The Church of Jesus Christ of Latter-day Saints who reside in sub-Saharan Africa, and the Pacific (Australia, New Zealand, Papua New Guinea and the Pacific Isles). I also facilitate communication of FamilySearch initiatives in these areas of the world to the general public and the media.

Salt Lake City, Ut, Us

Responsible for developing highly effective marketing programs and awareness/demand generation campaigns for FamilySearch patrons in conjunction with strategic partners such as Ancestry, MyHeritage and Findmypast and 100 other partners (FamilySearch.org/apps).Also product manage The Freedmen's Bureau Project - a crowd sourcing initiative in partnership with the National Archives and Records Administration, The Smithsonian Museum of African American History and Culture, and Afro-American Historical and Genealogical Society to transcribe the records of the Bureau of Freedmen, Refugees and Abandoned Lands by September 2016. See DiscoverFreedmen.org for more info.

The Natural Momma is a women's empowerment brand focused on childbirth education, birthing support, postpartum natural healing and family care. As the Director of Marketing & Social Media, I lead the strategy, development and execution of all traditional, direct, and digital marketing. Since the company's founding in 2011, and with a limited marketing budget, we have grown revenue by 321%.

Salt Lake City, Utah, Us

Managed the product development, pricing, and distribution, marketing and advertising strategies for weight loss & dietary supplements. Managed 4 direct campaigns and launched products in Wal-Mart, Walgreens, CVS, Rite Aid, and GNC. The strategy and execution for TriAdalean achieved “Top 10” status among CVS’ dietary supplements. Executed a TV test for TriAdalean that generated 310% revenue in its first three weeks at Wal-Mart Conducted TV, print, and newspaper advertising campaigns and in-store promotional campaigns for BiphedAdrene that launched in GNC and made the “Top 100” list in product sales.

Farmington, Utah, Us

Directed the company’s marketing efforts to, and training of, Cardinal Health pharmacy resellers. Cardinal Health is a $90B company and was the largest national account in BlueStep history. Created all the marketing and sales collateral required to train resellers. This included videos, sales sheets, presentations, contracts, forms, email templates and an online portal called PartnerConnect™ (http://partner.bluestep.net). By leveraging my communication abilities to build relationships, I was able to more than triple the number of resellers to nearly 1 in each state and increased client residents under care and resulting revenue by 19% in the first year.

Salt Lake City, Utah, Us

I teach BUS 151 (Introduction to Marketing) to undergraduate students majoring in a business discipline. My instructional expertise is in Strategic Marketing Planning, STP (Segmentation, Targeting and Position), Entrepreneurial Marketing and Social Media.

Us

Managed a six-person marketing team in the rebranding of BidSync’s flagship product, BidSync eProcure, and new product launch of six new products under the BidSync Links PLUS™ banner resulting in nearly $1MM in revenue over 2 months – the highest months in company history (144% increase versus 2009). Launched the company’s first ever external communication and media campaign creating the BidSync “Buzz” agency customer newsletter, corporate blog, Twitter account, and press releases that secured media coverage by MSN Money, Forbes, Yahoo! Finance, and Inc. magazine.

Peoria, Illinois, Us

Hult Marketing is a full-service integrated brand communication firm specializing marketing and collateral develop in the health care, outdoor/apparel, and medical products industries (among others). As Chief Marketing Officer I was responsible for:Agency marketing and collateral developmentNew business prospecting, solution development and integrationAgency communications and outreachClient consulting, strategy development, and account support

Cincinnati, Ohio, Us

Responsible for strategic planning, presentation, and program management in marketing current and future product initiatives. This entails advertising development (TV, print, Internet, in-store, packaging, and direct-to-consumer), financial management, and multi-functional team leadership.

Mba, Marketing

Ba, International Business

High School Diploma