• Leadership: Managing a team of 6, overseeing Purchase, Sales, Marketing, HR, and Vendor Relations.• Market Strategy: Proposed market diversification during a trip to China with the Director to address competition from Chinese products. Currently identifying potential companies for joint technology sharing.• Cost Optimization: Leading a cost-cutting plan aimed at increasing profit from existing revenue by reducing COGS.• Servicing Strategy: Analyzed 3 years of data on product complaints, identified key base locations for servicing hubs to optimize support and reduce servicing costs, and hired service professionals for deployment post-training.• Talent Acquisition: Conducted on-campus recruitment at PEC, Thapar etc. to build the company’s team.• Global Sourcing: Initiated imports, significantly reducing production costs

•Conducted comprehensive market research studies, identifying key trends and growth opportunities to inform strategic decision-making.•Collected and analyzed market data using statistical techniques, translating complex datasets into actionable recommendations for stakeholders.•Developed reports and presentations that effectively communicated insights, supporting strategic business initiatives.•Contributed to competitive analysis, identifying areas for market positioning improvement and potential business growth