Val Rodriguez Email and Phone Number

As a recruiter at GoodVets, I’m all about finding passionate veterinarians who want to be more than just practitioners—they want to own and lead their clinics.GoodVets isn’t just another platform. We’re partnering with entrepreneurial vets who want to have a real impact on veterinary care—while we help them run the business side so they can focus on what they do best: medicine.Want to know more about owning your clinic with GoodVets? Check out how we’re changing the game: https://goodvets.com/join-our-team/flourish

With a clear focus on understanding our target market, I delved deep into market research, aiming to uncover insights that would guide our strategies. This process wasn't just about crunching numbers—it was about getting to know the people we aimed to serve and understanding their needs and preferences on a deeper level.With a newfound understanding of our audience, I led initiatives to expand our presence across various digital platforms. From social media content to a blog strategy, every effort was geared towards building meaningful connections with our audience and fostering engagement.Additionally, I took the reins in designing impactful B2B landing pages that showcased our latest services in a visually compelling manner. These pages weren't just static placeholders—they were digital storefronts that conveyed our brand's essence and effectively communicated the value we brought to the table.Looking back, my time with the agency was characterized by a blend of determination, strategic thinking, and a relentless pursuit of tangible results.

In my leadership role, I focused on three key areas: content production, sales management, and culture.Firstly, I produced targeted short-form video content for TikTok and Instagram Reels. This content aimed to drive traffic, resulting in $6 per lead and an average ROI of 400%.Secondly, I managed a team of three sales representatives. I led sales training sessions for them, focusing on selling packages ranging from $599 to $1,500 over the phone. Personally, I maintained a 46% closing percentage.In addition, I was responsible for curating and organizing our internal B.R.A.V.E Space. This involved surveying our clientele for areas of improvement, organizing speakers, and hosting workshops to build upon our team's capabilities and improve client retention. I also oversaw influencer partnerships, member-generated content, and external contractors on a weekly basis, ensuring alignment with our marketing strategies and brand identity.

As the creative lead, I took charge of shaping brand identities and customer experiences. My role involved producing brand identities, guidelines, and content that resonated with our audience.I oversaw all aspects of creative direction, from planning and executing product and lifestyle photography shoots to designing product packaging, website landing pages, and promotional materials.Additionally, I managed both paid and organic social media marketing initiatives, driving engagement and fostering connections between brands and their followers. I also crafted copy for various platforms, including social media posts, websites, and email marketing campaigns.In essence, my role was about blending creativity with strategic thinking to elevate brands and create meaningful connections with their audience in the digital realm.

As a founding partner at benni, I played a pivotal role in shaping our marketing strategy, both on and offline. At the core of our mission as an accessible wellness brand was the promotion of fundamental self-care practices such as hydration, sleep, and relaxation through our range of ready-to-drink beverages.One of my key responsibilities was developing brand collaborations with other like-minded companies, executing engaging giveaways, and ensuring consistent messaging across various channels like Instagram Live, Email Capture, and one-on-one interviews.I spearheaded influencer affiliate partnerships, leveraging tools like People Map and HubSpot to identify and manage our affiliate database effectively. Constantly monitoring key performance indicators, I analyzed data to improve customer experiences continually.Moderating and engaging with user-generated content was also part of my role, ensuring interactions aligned with company and community policies. I maintained the conceptual look and feel of our digital assets and printed materials across all platforms, driving projects forward amidst ambiguity to find effective solutions.In collaboration with cross-functional teams, I managed the full project lifecycle, from defining requirements to delivering creative assets for web, mobile, email, digital advertising, and print. Additionally, I defined, implemented, and refined processes and workflows for content development, updating templates and designs as needed for various marketing materials, including brochures, handouts, direct mail, email, photographs, multimedia, promotional videos, social media, and e-newsletter campaigns.

Before Airbnb Immersions, there was Driftour. In founding our online events marketing platform, our aim was clear: to revolutionize how local businesses engage with their customers. We focused on curating locally sourced self-guided tours and events, aimed at promoting these businesses while also cutting down their customer acquisition costs.Taking on the role of lead sales associate, I personally oversaw the onboarding process for beta business partners and subscription members. Through my efforts, we successfully onboarded over 100 members and secured partnerships with 10 hosting businesses, setting a solid foundation for our platform's growth.Strategic partnerships were key to our success. By forming alliances with self-guided tour donors, we were able to introduce three new tour products to our platform, enhancing our offerings and expanding our reach within the community.In the realm of digital marketing, I took charge of our social media strategy, leveraging platforms like Mailchimp and Facebook to connect with our audience. By understanding audience targeting and crafting engaging content, we were able to drive engagement and strengthen our online presence.Overall, our journey was marked by dedication and strategic thinking, as we worked towards our goal of empowering local businesses and creating memorable experiences for their customers.

In my role, I dedicated myself to nurturing experiential learning opportunities for undergraduate students, focusing on social innovation and entrepreneurship.One of my proudest accomplishments was co-creating the DMC Immersive Management program, a groundbreaking initiative designed to empower FSU undergraduate students to take on executive roles within startup non-profits. Through this program, students gain invaluable real-world experience while making meaningful contributions to the social entrepreneurship landscape.I also had the privilege of mentoring over ten aspiring social entrepreneurs, guiding them through the development of their go-to-market strategies. Witnessing their growth and seeing their ideas come to fruition was incredibly rewarding.Leading goal-driven teams of undergraduate researchers, I oversaw social entrepreneurship research projects that yielded tangible results for the Center's blog. This hands-on approach not only enhanced students' research skills but also contributed valuable insights to the field.As an outreach coordinator, I organized an annual pitch event tailored for non-entrepreneurship majors to practice elevator pitches and public speaking skills. Additionally, I curated entrepreneurship-specific film showings every semester, providing students with inspiring examples and fostering a culture of innovation and creativity.Overall, my passion for cultivating learning experiences and fostering entrepreneurial spirit among undergraduate students has been a driving force in my work, leaving a lasting impact on both individuals and the wider community.