Business Strategist
CurrentAs Business Strategist at Bash SDM I helped in winning and thereafter onboarding an outbound tour company "Fortune Tours". As part of our strategy, I proposed an integrated digital campaign for the client to increase lead generation. The strategy included creating video itinerary which was first-hand experience of the travellers (customers of Fortune Tours). I took the responsibility of creating the content by being a part of the entourage to Thailand, Malaysia, Singapore and UAE. The entire strategy paid off well – a huge surge in new leads, increasing Fortune Tours clientele significantly, as a result of this successful campaign.