Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns• Track, report, and analyze website analytics and PPC initiatives and campaigns• Digital strategy conceptualization, implementation• Handle off page and on page optimization activities• Optimize copy and landing pages for search engine marketing• Perform ongoing keyword discovery, expansion and optimization• Develop and implement link building strategy• Work with the development team to ensure SEO best practices are properly implemented on newly developed code• Work with editorial and marketing teams to drive SEO in content creation and content programming• Deliver Presentations to the clients and Key stakeholders on a regular basis.• SEO Audit and Analysis.• Technical SEO implementation• Competitor Analysis and research• Well experienced in Google Webmaster Tools• Content development strategy, planning and execution• Clients: Covestro India, JM Financial Pvt Ltd, Bella Cosmetologist, Genix Aesthetica, Riverdale Pune, Zee Infra, Beelicious, Athaang Infrastructure, IIM Kozhikode - Paid Campaigns - Social Media and Google, Food Delivery App Company in USA, Camran Mirza/Tydwell Properties in UK and UAE, Aesthetics projects from USA Region, DhoutiYog, etc.