Wendy Chen

Wendy Chen Email and Phone Number

Omnichchannel Marketing Leader | Serial Learner | F&B to Future Commerce | Building & Driving Growth with AI & MarTech
Wendy Chen's Location
Taiwan, Taiwan, Province of China
Wendy Chen's Contact Details

Wendy Chen personal email

About Wendy Chen

*13-year work experiences in food and beverage industry with 10+ years’ leadership role to deliver excellent results for branding, marketing, daily operation and sales growth.*Proven experience in digital marketing, event campaign and integrated marketing in omni channels, strong business acumen to integrate resources and deliver value-added services for existing customers and new customers.*Lead a team to achieve stable growth in year-on-year performance and proportion of food-delivery business in country wise; coordinated with the third parties, such as food-delivery platforms, to plan joint marketing projects, achieved peak performance growth rate of 30%, daily exposure of 6 million and media exposure of 100 million times.*An energetic, forward-thinking and creative individual with strong entrepreneurial spirit to embrace challenge and try new.*A result-driven and proactive team leader with strong market insight and customer-oriented mindset,leadership to influence others, build trust and balance strategies and implementation tactics.*English is workable and French is daily user.

Wendy Chen's Current Company Details

Omnichchannel Marketing Leader | Serial Learner | F&B to Future Commerce | Building & Driving Growth with AI & MarTech
Wendy Chen Work Experience Details
  • Kabob | Aiot And Retail Saas
    Regional Director
    Kabob | Aiot And Retail Saas Oct 2023 - Mar 2024
    Toronto, Ontario, Canada
    Run Shops, Beyond Expectation! KABOB CLOUD Established in 2016, Empowering Chain Brand Operations by Using AIoT Smart Apps to Connect with Content Terminals,Store Operations,and Staff Management. Three Major SaaS apps cover Screens(Lookr Digital Signage)|Music (Voicer BGM Master)|People (Staff Management).--•Cultivate strategic partnerships and keep abreast with industry trends to capitalize on emerging opportunities.•Develop and execute comprehensive business plans to meet sales targets, driving revenue growth from key accounts and midsize chain enterprises.•Foster relationships with key stakeholders and key accounts.•Collaborate with international cross-functional teams to fulfill the clients' demands, analyze competitor activity, and implement innovative projects.•Boost the company’s brand awareness at chains in F&B, Retail industry.
  • Xiabuxiabu
    Director
    Xiabuxiabu Sep 2022 - Sep 2023
    Beijing, China
    •Oversaw the Delivery BU of the company in China, including business operations, product, financial performance, procurement, logistics, branding, marketing,etc.•Developed and executed business strategies to achieve short and long-term goals.•Developed and implemented business plans and projects to improve cost-efficiency.
  • Coco Fresh Tea & Juice 都可茶饮
    Marketing Manager(Omni-Channel Segment)
    Coco Fresh Tea & Juice 都可茶饮 Mar 2019 - Aug 2022
    Shanghai City, China
    •Developed and executed marketing plans and digital advertising at delivery platforms to achieve KPIs, including GMV,CVR, CTR,CPC,CPM.•Oversaw team members and negotiate with external stakeholders of food delivery-platform, including Meituan and Ele.•Coordinated cross-functionally within Brand, Finance, IT, Legal departments and ISV partners for omni-channel marketing projects.
  • Coco Fresh Tea & Juice 都可茶饮
    Manager To The President Office In China
    Coco Fresh Tea & Juice 都可茶饮 Nov 2017 - Mar 2019
    Shanghai City, China
    •Organized on incoming issues and projects with deadline, and addressed to the President.•Kept the President informed of upcoming commitments and responsibilities.•Completed critical aspects of deliverable with a hands-on approach.
  • Coco Fresh Tea & Juice 都可茶饮
    Marketing Manager (Chain-Store Channel Segment)
    Coco Fresh Tea & Juice 都可茶饮 May 2016 - Oct 2017
    Shanghai City, China
    •Established and operated marketing plans for chain stores in China.•Led marketing team members who are responsible for supporting chain stores of 6 subsidiary companies in China.•Worked cross-functionally within R&D, Training, Procurement, Finance and Legal departments for marketing campaigns.
  • Coco Fresh Tea & Juice 都可茶饮
    Acting Regional General Manager (Fuzhou City)
    Coco Fresh Tea & Juice 都可茶饮 Nov 2015 - Apr 2016
    Fuzhou, Fujian, China
    •Delivered regional strategic development in Fuzhou city.•Oversaw regional operation supervisors and staffs and improved revenue and profit.•Converted administration in regional office, including Finance, HR, and Logistics.
  • Coco Fresh Tea & Juice 都可茶饮
    Executive Assistant Manager To The President In China
    Coco Fresh Tea & Juice 都可茶饮 Aug 2015 - Nov 2015
    Shanghai City, China
    •Built training projects for new regional general managers of franchise in China•Followed up the progressions of new regional business•Aided President in strategy and business development in China..
  • Coco Fresh Tea & Juice 都可茶饮
    Acting Regional General Manager (Xuzhou City)
    Coco Fresh Tea & Juice 都可茶饮 May 2014 - Aug 2015
    Xuzhou, Jiangsu, China
    •Achieved regional strategic development in Xuzhou city.•Influenced regional operations supervisors and staffs and enhanced revenue and profits.•Planed administration in regional office, including Finance, HR, and Logistics.
  • Coco Fresh Tea & Juice 都可茶饮
    Administrative Manager Of Northern China Branch
    Coco Fresh Tea & Juice 都可茶饮 Dec 2013 - May 2014
    Beijing City, China
    •Recruited mid-high-level managers and supervisors for the Northern China Branch.•Operated office administration tasks in Northern China Branch.•Coordinated with projects between China headquarter and Northern China Branch.
  • Coco Fresh Tea & Juice, Xpex International Co.
    Operations Manager In Thailand
    Coco Fresh Tea & Juice, Xpex International Co. Dec 2012 - Dec 2013
    Bangkok, Thailand
    •Supervised quality, service, and cleanness (QSC) of the chain stores in Bangkok.•Cultivated staffs to improve the skills of operation and management.•Analyzed store revenue and competitors and built marketing campaigns.
  • Coco Fresh Tea & Juice 都可茶饮
    Executive Assistant To The President In China
    Coco Fresh Tea & Juice 都可茶饮 Nov 2009 - Sep 2012
    Shanghai City, China
    •Aided the President in strategy and business development in China.•Tracked cross-function projects to support the President.•Coordinated the stakeholders to implement the strategies.
  • Hotlifestyles
    Financail Intern
    Hotlifestyles Jan 2009 - Mar 2009
    San Francisco Bay Area
    • Developed the financial and cost analysis models for the business plans and budgets• Conducted extensive industry researches to support the business strategies • Assisted President& CEO in business development and investor pitch meetings* Hands-on Projects: (Three-month term) Three-year revenue forecasts for PR business, online advertising, and four accessory product lines; (Two-month term) Industry researches in PR and online advertising, and Marketing researches in Audi, Virgin America and World of Charms; (One-month term) A capitalization scenario analysis.
  • Yuanta Securities Investment Trust,Yuanda Financial Holdings Group
    Assistant Financial Analyst
    Yuanta Securities Investment Trust,Yuanda Financial Holdings Group Feb 2005 - Jun 2007
    Taipei, Taiwan
    •Briefed equity portfolio daily reports in real estate sector of Taiwan for mutual fund managers.•Reviewed global and reginal macroeconomic data for weekly strategic investment meetings.•Supported administration of cross-function projects.
  • Mega Securities,Mega Financial Holding Co., Ltd
    Sales Representative
    Mega Securities,Mega Financial Holding Co., Ltd Jun 2004 - Feb 2005
    Taipei, Taiwan
    •Maintained business relationship with existing clients and visited prospective clients.•Introduced and sold financial products to prospective clients.•Traded equities as investment portfolios.

Wendy Chen Skills

Portfolio Management Investments Business Strategy Equities Analysis Business Development Project Management Management Marketing Strategy Online Advertising Business Planning Financial Analysis Microsoft Excel Financial Modeling Market Research Microsoft Office Powerpoint Data Analysis Accounting Access

Wendy Chen Education Details

Frequently Asked Questions about Wendy Chen

What is Wendy Chen's role at the current company?

Wendy Chen's current role is Omnichchannel Marketing Leader | Serial Learner | F&B to Future Commerce | Building & Driving Growth with AI & MarTech.

What is Wendy Chen's email address?

Wendy Chen's email address is ia****@****ail.com

What schools did Wendy Chen attend?

Wendy Chen attended San Francisco State University, College Of Business, National Tsing Hua University.

What skills is Wendy Chen known for?

Wendy Chen has skills like Portfolio Management, Investments, Business Strategy, Equities, Analysis, Business Development, Project Management, Management, Marketing Strategy, Online Advertising, Business Planning, Financial Analysis.

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