- Led GTM strategies for products (applications) like Vehicle Tracking, Mandi News, and Agri Trade Bureau, boosting user acquisition and engagement.- Formulated strategies for reactivating churned users, achieving a 10% month-over-month re-activation rate.- Executed data-driven experiments, doubling retention rates within three months.- Improved product awareness by 25% and boosted lead conversions by 20%.- Enhanced onboarding success rates by 30% through OTP-less implementation.- Developed cost-effective retention strategies, reducing marketing costs by 75% while increasing retention by 85%.- Led cross-functional collaborations to align initiatives and drive platform growth, onboarding over 50,000 users in a year.

- Launched Rawtoss as a breakfast brand, growing the daily active customer base to 500+ and achieving 60% month-on-month customer retention through strategic marketing and targeted menu expansion.- Successfully launched and scaled three major brands under one cloud kitchen umbrella, doubling daily order volume and maximizing kitchen utilization.- Executed data-driven marketing campaigns to boost brand visibility, traffic, and sales, while managing financial planning and budgeting to optimize costs and drive sustainable growth.- Established partnerships with office businesses for catering services, creating a steady revenue stream and expanding market reach.- Developed 50+ SOPs to streamline procurement, production, and delivery, enhancing operational efficiency and service quality.

- Streamlined project processes and managed operations, leading to improved efficiency and team productivity.- Spearheaded a new B2B initiative targeting construction businesses, engineers, and architects, transitioning from a focus on end customers. - Built and led a cross-functional team to develop and execute this new business segment.- Developed and implemented a comprehensive strategy for the B2B division, including market analysis, team structure, and service offerings, which significantly expanded the company’s market reach and client base.- Overhauled project management systems to enhance operational efficiency, doubling the project handling capacity by introducing tools like Slack and Trello.- Identified new lead sources and trained sales teams, driving business development across multiple channels.- Collaborated with cross-functional teams to enhance business operations and drive growth initiatives, aligning with overall strategic goals.

- Managed dealer and retailer networks in the Satna region, developing market strategies and conducting ATL/BTL activities.- Conducted business intelligence to monitor and analyze competitor pricing strategies across different cities, ensuring competitive pricing for cement bags and maintaining a higher price point compared to other brands.- Increased product demand by implementing territory-specific technical execution programs where engineers visited commercial and residential sites to raise awareness about Prism Cement, resulting in higher sales in targeted areas.- Deployed various sales strategies to boost market penetration and drive revenue growth, including targeted promotions and localized marketing campaigns.- Analyzed market trends to inform strategic planning and executed market storming activities to enhance sales performance.- Collaborated with regional teams to improve sales performance and drive business growth through effective market penetration and relationship management.

- Launched an online bookstore offering same-day delivery, managing all aspects from website development to marketing and operations.- Implemented marketing strategies targeting colleges, universities, and hostels to drive sales and increase market presence.- Formed a strategic partnership with a large wholesaler in Indore for supply chain management, ensuring consistent inventory and competitive pricing.- Managed the website using Presto tool, handled product listings, and optimized user experience to enhance customer engagement and sales.