Building bridges between businesses, and the online world. I have started to work as a self-employed digital marketer. It turned out that many of my clients were having minor technical issues that required just a quick fix, but became a major bottleneck. As I am familiar with several programming languages and web development, I started to offer fixing ad-hoc issues as a service. It covers some scripting with JavaScript and PHP, HTML & CSS fixes, giving extra features to a website in need, boosting website performance by optimising page load, setting up lead-gen pipeline with API.

As a digital marketing manager at a private medical clinic, I'm in charge of identifying the most effective ways of generating new leads and nurturing those who convert into patients. Developing customized strategies, monitoring and suggesting improvements to existing strategies. Performing SEO audits and identifying bottlenecks in the marketing funnel. Coordinating and working with outsourced team members, making sure we all meet the deadlines. Creating content briefs, and reviewing ad and post copies, EDMs, creatives. Dealing with Google and Facebook PPC ads. Creating marketing automation pipelines, to provide the best user experience and high efficiency in lead generation.

Correct Group delivers tailored IT Support and IT Outsourcing services across a broad range of technology sectors to meet IT requirements that is unique to your business. As a Digital Marketer, I am in charge of developing the company's digital presence on-site and off-site which consists of technical work through SEM. Improving website user experience (UX), managing and implementing SEO, Google Ads campaigns, which I measure against detailed event tracking data (GTM), to follow up performance. Reaching out decision makers who can become potential clients.

Goals: Finding qualifying candidates within healthcare sector through social media channels, Increasing Awareness, Lead Generation, Forum Marketing.KPIs: Number of Likes, Followers, Interactions, Filled application forms.Finding new candidates by multiple social media channels, generating organic and ppc traffic. Contacting new candidates, arranging appointments, collecting required detailsI also made several improvements to gather details more effectively and quickly from potential candidates: Developing interactive online form system, Selfwriting CV online application. Scheduling interviewsDirect and indirect marketing on social networksSupporting candidates through social mediaKeep in touch with candidates over phone and also social mediaGiving help to sort out difficulties with local authorities (example NMC applications)

Working with different clients’ websites (telcom, auction), low budget campaigns.Goals: Increasing Sales, Brand Awareness, Generating leads.KPIs: Conversions (Call, Purchase, Signup), Website traffic.Working on low budget marketing campaigns of TelCom and Auction websites.Working with digital team to develop creative for video channels based on products.Creating engaging, interesting content on both the website and social media.Managing Wordpress CMS.Creating reports from Google analytics.Maintaining and improving website with a focus on customer experience

Working on digital viral campaigns and promotions in a team. (Kawasaki, Nokia, Castrol, SonyEricsson and some others)Goals: Brand awareness, Increasing Sales.KPIs: Time spent on website, Video views, Interactions on social media and forums (number of posts, comments).Management of social media accounts, working on digital viral campaigns, including planning, execution and reporting on all relevant platforms and channels channels (e.g. Facebook, IWIW, YouTube, etc.) Continuous monitoring of statistics, reporting to manager during and after the campaigns.Ideate, develop and present new, creative ideas. Monitor relevant competitor trends and benchmarks.