147 Acres of historic parkland, 28 rides and attractions, home of children’s Play. Historic pavilion with 7 C&E suites, 13 acre camp site, 8 food and beverage static venues, New Build Clip n Climb, wickys indoor play factory, Oldest theme park in the country, the birth place of swings slides and roundabouts. Up to 450 staffOriginally employed through Practicus consultancy, however after 21 days I was asked to take on a permanent role as Managing Director of the park.Overall aim to weatherproof and double revenue over 5 years and provide a sustainable future for the park.• Complete review of the park People Product Profit principals applied.• Re align both business and charitable objectives• Re define re capitalization of the park Funding as whole, to include internal and external stake holders.• Culture change, inclusive employer• Brand re design, re-establish both locally and nationally.• Web and social media redesign and implementation.• Sales and Marketing Team installation, • Re-establish professional links with all local authorities• Design build and deliver a new indoor climbing attraction• Design and implement community and educational programs with local/national suppliers• Re engage with the local community• Design and deliver a £3m redevelopment of the heart of the park• Install EPOS, accounts systems, HR as a whole, • Re structure manpower Plan.• Work with the Wicksteed charitable trust to complete various charitable grant applications including a Heritage lottery bid for a further 2.7m.Revenue increased from £5.2 to £6.9 million for end of trading year

Short term consultancy project to re establish hotel brand, consolidate and re design sales and marketing and implementation of service standards across resort . Re established reputation in local and national arena . Creating new management structure and up skilling existing team. Sourced new general manager to operate business.

Completed overall review of the business which included redesign of all websites( 8 individual properties), establishing a dynamic pricing policy across the estate with the instigation of S.O.P.'s and brand guidelines throughout. Increasing revenue from £6.3 to £13.1 million.Responsible for overseeing day to day of all sales and marketing and operational functions of the business, with direct reports of 10.With an established brand both in UK and overseas won numerous awards including Rosettes, best hotel and gained recognition from the AA for most of the properties, however declined AA ratings for Fort property as it didn't fit brand profile or nature of the property.

282 Units of luxury accommodation, 9 food outlets, 4 retail outlets, 4 conference rooms, indoor and outdoor adventure park, wet and dry spa and Blue Lagoon Water park overseeing 350 employees.Brought in by the banks and the Welsh assembly to consolidate the overall management of the operation of the park in order to re position the product to be more competitive in the European holiday destination market. Resulted in complete overhaul of entire Food and beverage operation, creating 8 new branded outlets, including Camp Smokey, Wild wood cafe, and Yard Restaurant - all uniquely designed to give choice and definition to both internal and external customers. Increased sleeper / diner ratio from 32% to 75% on a daily basis. Implemented new concept for spas in the UK, which sold time instead of treatments. Revenue increased from £600,000 to £1.4.Million.

£19.7m turnover, EBITDA 38.9%, 821 rooms, 2 Restaurants, 23 meeting rooms• Improved service and colleague satisfaction with scores• restructured team, implemented service evolution of Outlet Managers & Hit Squad• Key driver of sales incentive initiative generating £750,000• Retention and development of team members• Succession planning for HOD's• Success of working with Head Chef on developing new menus and service levels in Amy's• Family Pizza DVD initiative• Design and project management for refurbishment of Amy's of £800,000• £126k saving in f/b payroll in 4 months without reduction in guest satisfaction.• Graduated from Leading Edge Hilton GM Master class - highlight key projects• Improved health and safety audit to 80%• Contracted to 14 airlines with guaranteed 45 minute food delivery• Re-developed unused space into a Costa Coffee Outlet delivered £180,000 increment revenue in full year.• Renegotiated housekeeping agency terms and productivity levels, saving 08/09 full year £160,000.