Back in the agri-sector and loving The Land once again...

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Build a team, set up sales strategy, define commercial opportunities with the client (NSW Farmers Federation), define revenue opportunities in the sector and launch a publication within 4 months. Continuous revenue develop opportunities in line with market demands. These include brand advertising, content development (both advertorial and native), content amplification, sponsorship opportunities, custom publishing and social media strategies. Develop and maintain a strong selling… Show more Build a team, set up sales strategy, define commercial opportunities with the client (NSW Farmers Federation), define revenue opportunities in the sector and launch a publication within 4 months. Continuous revenue develop opportunities in line with market demands. These include brand advertising, content development (both advertorial and native), content amplification, sponsorship opportunities, custom publishing and social media strategies. Develop and maintain a strong selling culture within a high performing team, exceptional level of account servicing, ongoing coaching to develop individuals and keeping the audience relevant in the minds of direct clients and advertising agencies through communication initiatives and memorable merchandise. Create sales strategies as the market demanded. Including content led solutions, digital amplification on all opportunities, structured advertising packages to increase campaign duration, sponsorship opportunities external to the publication and a ‘big ideas’ proactive roster taken to market.Develop and coach sales team across multiple locations and develop winning sales culture in adverse market conditions (drought).Weekly reporting to management and client, on revenue, forecasts and ongoing initiatives to increase market penetration. Show less

Manage and achieve annual revenue target of $11m Running a high performance sales team (12) that served national advertising clients, handled bookings and digital operations.Driving the strategies to drive advertising revenue (brand, digital display and content), develop a branded content solution and 12 month calendar of relevant advertising features across 6 weekly (one in each state) agricultural publications including The Land in NSW and Queensland Country Life, and the associated… Show more Manage and achieve annual revenue target of $11m Running a high performance sales team (12) that served national advertising clients, handled bookings and digital operations.Driving the strategies to drive advertising revenue (brand, digital display and content), develop a branded content solution and 12 month calendar of relevant advertising features across 6 weekly (one in each state) agricultural publications including The Land in NSW and Queensland Country Life, and the associated websites. The team was across 2 states and stakeholders were across 5 states. Successful stakeholder management was critical to each publication’s revenue as publishers, editors, state advertising managers, category managers and senior management all had to have buy in and understanding to allow the national sales team to function effectively. Core responsibilities were to continually develop strategic opportunities for advertisers. Strategies included a SOV model for our digital display given our CPM was prohibitive due to a niche audience. (Agricultural vertical). Developing branded content opportunities led to a first with Rabobank $2m spend where a micro site housing branded contents as developed, content amplification across Fairfax regional and rural sites and using content distribution platforms to get mass reach. This campaign led to ACM establishing an in-house content studio.Liaising with departments to connect with the audience of the agricultural publications as well as Fairfax Community Media (ACM) 220 regional based newsprint publications. The highlight of the role was the development of the team culture that was extremely fragmented at the beginning. Weekly team meetings (va video) and celebration of achievements led to a very strong winning culture in the team. Individual staff development was achieved by fortnightly one-on-ones with each staff. Show less

Service Professionals Australia (SPA) was established to control the marketing for Omega Service Solutions, Service Nation Australia and Leading 4 Growth. Owned by a very entrepreneurial character, the group had a $16m turnover p.a. The core responsibilities were:Connecting with existing customers promoting Omega Service Solution’s trade services (plumbing & electrical)Attracting new customers. Customers were reached in a variety of ways including DM, EDM, mailbox… Show more Service Professionals Australia (SPA) was established to control the marketing for Omega Service Solutions, Service Nation Australia and Leading 4 Growth. Owned by a very entrepreneurial character, the group had a $16m turnover p.a. The core responsibilities were:Connecting with existing customers promoting Omega Service Solution’s trade services (plumbing & electrical)Attracting new customers. Customers were reached in a variety of ways including DM, EDM, mailbox distribution, AdWords, social media and in-house sales.Maintaining capacity for the 60 service technicians employed by Omega Service Solutions. Leadership was incredibly important for success in this role. Excellent external training in leadership was provided. Show less

Annual revenue responsibility of budget of $27 million across metropolitan publications from automotive manufacturers and their retail outlets. www.drive.com.auManage the P&L of the Drive print publication across metropolitan mastheads, The Age and The SMH. Instrumental in creation of a cross platform dealer proposition which included targeted advertising through keywords on the site, coupled with weekly retail presence in the newspaper.Provide regular market updates to Agency… Show more Annual revenue responsibility of budget of $27 million across metropolitan publications from automotive manufacturers and their retail outlets. www.drive.com.auManage the P&L of the Drive print publication across metropolitan mastheads, The Age and The SMH. Instrumental in creation of a cross platform dealer proposition which included targeted advertising through keywords on the site, coupled with weekly retail presence in the newspaper.Provide regular market updates to Agency Team and assist in contract negotiations with automotive manufacturers. Project manager of Drive Car of the Year, an annual sponsorship opportunity across online, iPad, mobile, print and event. Achieved 200% increase in sponsorship of Drive Car of the Year over 4 year. Developed bundle proposition of retail based print, stock inventory on drive.com.au and display advertising onsite, a market first one-stop solution to car dealers. Show less

Grow revenue across multiple consumer magazines including 4X4 Australia, Rugby League Week and Australian Geographic. Manage teams to maximise revenue opportunities. Develop unique opportunities to enhance product profile. Advertising revenue achieved with growth on 4X4 Australia and Rugby League Week exceed 20% YOY for 4 years.Custom publishing opportunity for 2006 Melb Commonwealth Games resulted in $600k of un-budgeted revenue. Established Gear Guide range of… Show more Grow revenue across multiple consumer magazines including 4X4 Australia, Rugby League Week and Australian Geographic. Manage teams to maximise revenue opportunities. Develop unique opportunities to enhance product profile. Advertising revenue achieved with growth on 4X4 Australia and Rugby League Week exceed 20% YOY for 4 years.Custom publishing opportunity for 2006 Melb Commonwealth Games resulted in $600k of un-budgeted revenue. Established Gear Guide range of publications to supplement 4X4 Australia’s monthly title resulting in additional $250 revenue per year 2007. Promoted to National Sales Manager Australian Geographic. Secured $650k in sponsorship from Tourism Australia to produce eight DVD’s for subscriber promotions. The series aired on Channel 9 January 2008 and increased subscriber base by 9,000 (6%) in 2008. Show less