Ian Burt Email and Phone Number

Curated three separate product catalogs for Juliska domains, ensuring up-to-date data and promotion strategies, seeing an approximately 8% increase each month in the click-through rate during my time with the company. Lead the transition from legacy site search to a cutting-edge AI-powered solution, seamlessly integrating the suggestion blocks across the site to enhance user experience and improve product discovery. Established ADA compliance across all Juliska websites, adding alt text, accessible online forms, and worked with the engineering team to improve mouse-only navigation.

Created blog posts and SEO content, in unison with search engine marketing, expanding clients’ online footprint. Established more efficient data management such as budget tracking and web analytics for clients. Guided website optimization for small businesses in both Shopify and Shopify Plus.

Coordinated digital product placement and promotions with nationally recognized vendors, leading to a 12% YoY increase in customer engagement with category sales. Tracked KPIs and utilized datasets in Excel, Adobe Analytics, and the internal PIM system to improve sales in over 30 categories, including Electronics, Outdoor Living, and Furniture. Introduced the new Toys category to the website and drove merchandising decisions for its development, including creating new subcategories, search keywords, and cross-functional promotion plans. Leveraged pivot tables, formulas, and attention to detail to reconcile and disseminate data from multiple large feeds to improve cross-functional collaboration between marketing and engineering teams.

Created a product catalog marketed to over 18 million people, based on Google Analytics research. Integrated site search features like SKU level recall, improving clickthrough to product pages 21%. Organized 105 data fields for engineering use, streamlining the onboarding-to-live process for new products. Supervised biweekly content updates for the homepage, landing pages, and categories for an up-to-date shopping experience.

Established a consistent PDP format, improving clickthrough and sale numbers and dropped bounce rates 15%. Onboarded thousands of SKUs under monthly deadlines through Magento’s ecommerce platform. Operated the free shipping reward system, improving customer enrollment by 34% over my time in the role. Managed and maintained website products, pages, coupons, sales, feeds, membership programs, and merchandising opportunities to improve customer interest on-site and in marketing material.

Processed approximately 200 analyses of property transactions and related documents each year. Improved turnaround and delivery for court records by re-cataloging older documents to cut repetitive research.

Took on temporary positions in landscaping and construction jobs. Managed planning, budgetary needs, and scheduling with clients.

Researched, designed, and developed a full English curriculum for grades through elementary to high school. Led the English department to establish an award-winning student team in regional English competitions.

Taught students ages 5-18 in after-school classes, reformed their curriculum, and wrote new guidebooks.Doubled student enrollment through community outreach and led the hiring process for new teachers. Aided in training all new teachers I hired.

Worked in the interlibrary loan section of the library when off-desk. There I kept records on all books shipped to other libraries and tracked books loaned to our library by carefully tracking and updating relevant data. At the front desk, I used interpersonal, research, and information technology skills to help library patrons with their requests. My final two years in the position also involved assisting in the hiring process by assessing future employees.

Worked with children between the ages of 7-17 in an outdoors environment, creating and leading learning-oriented discussion and activities.