* Oversee creative direction for all banners and e-commerce. Currently consisting of 8 unique brand banners, 24 retail locations, and e-commerce.* Provide support where needed with onboarding and new acquisition integration including but not limited to digital footprint set up and transition.* Accountable for making and managing the marketing budget for all banners and e-commerce* Work directly with third party creative agencies to produce banner specific branding tools.  (i.e… Show more * Oversee creative direction for all banners and e-commerce. Currently consisting of 8 unique brand banners, 24 retail locations, and e-commerce.* Provide support where needed with onboarding and new acquisition integration including but not limited to digital footprint set up and transition.* Accountable for making and managing the marketing budget for all banners and e-commerce* Work directly with third party creative agencies to produce banner specific branding tools.  (i.e. photographers, stylists, etc)* Liaison to Digital agencies to ensure continued development of websites and digital programs* Collaborate with Director of Purchasing & Retail Development on Trade marketing initiatives so that both departments are aligned* Responsible for all mall Lease required advertising programs* Direct supervisor to Digital Media Strategist* Charged with finding new and exciting ways to market the overall business* Support stores with local advertising opportunities Show less

* Collaborate with Marketing Director to plan and develop social media strategies.* Assist with content creation - mainly for social media platforms (IG, FB, Linkedin, etc)* Support Copywriting, proof reading, and developing blogs, eblasts, etc* Prepare, manage, and execute social media post calendar schedule.* Assist with coordinating social media efforts and cross promotions with various third party partners.* Attend special events and trainings in order to document… Show more * Collaborate with Marketing Director to plan and develop social media strategies.* Assist with content creation - mainly for social media platforms (IG, FB, Linkedin, etc)* Support Copywriting, proof reading, and developing blogs, eblasts, etc* Prepare, manage, and execute social media post calendar schedule.* Assist with coordinating social media efforts and cross promotions with various third party partners.* Attend special events and trainings in order to document (photograph) for content purposes.* Organize and oversee all brand assets and product images* Support digital agencies with content creation, approval, and scheduling for all banners. Show less

-Execute a quarterly, proactive strategy to strategically place product in the store to maximize sell-through and ease of shopping based off merchandising resources -Model the importance of merchandising principles and presentation standards -Manage and coach a team of 25+ focusing on development of skill capabilities and building pipeline succession-Create strategic vision across all areas of the business, utilizing proactive thinking while prioritizing execution-Apply… Show more -Execute a quarterly, proactive strategy to strategically place product in the store to maximize sell-through and ease of shopping based off merchandising resources -Model the importance of merchandising principles and presentation standards -Manage and coach a team of 25+ focusing on development of skill capabilities and building pipeline succession-Create strategic vision across all areas of the business, utilizing proactive thinking while prioritizing execution-Apply innovation and risk-taking in order to foster a culture of entrepreneurship -Analyze guest experience reporting to find patterns and create strategy to solve for business trends-Coach team to create a welcoming and inclusive environment that prioritizes guest experience Show less

Officially brought to market May 2017, Compenent eyewear introduces a modern take on classic silhouettes. Designed for the demands of today and the achievements of tomorrow. Clean lines, intricate details, masculine colors, and premium finishing create effortless style that blurs the line between work and leisure.- Created high-end men’s eyewear line, owning all aspects from concept to production.- Established artistic vision to guide the look and feel of the overall brand and… Show more Officially brought to market May 2017, Compenent eyewear introduces a modern take on classic silhouettes. Designed for the demands of today and the achievements of tomorrow. Clean lines, intricate details, masculine colors, and premium finishing create effortless style that blurs the line between work and leisure.- Created high-end men’s eyewear line, owning all aspects from concept to production.- Established artistic vision to guide the look and feel of the overall brand and product line.- Developed brand architecture and marketing assets including creation story, collateral, web experience, digital advertising and packaging.- Sourced domestic and overseas manufacturers for sunglass collection, branded materials and packaging.- Maintained relationships with retail partners while overseeing daily business logistics and operations. Show less

Edward Beiner Purveyor of Fine Eyewear is a Miami based eyewear retailer, setting the agenda for the most original, authentic and innovative eyewear. While holding the position of Director of Branding and Store Development I was involved with many aspects of the business seeing the company grow from 9-12 locations and creating an all inclusive marketing strategy.- Responsible for product purchasing across 12 boutique locations, including tailoring product offerings to individual… Show more Edward Beiner Purveyor of Fine Eyewear is a Miami based eyewear retailer, setting the agenda for the most original, authentic and innovative eyewear. While holding the position of Director of Branding and Store Development I was involved with many aspects of the business seeing the company grow from 9-12 locations and creating an all inclusive marketing strategy.- Responsible for product purchasing across 12 boutique locations, including tailoring product offerings to individual markets.- Developed private-label collections and co-branded projects from design stage through manufacturing, marketing and sales.- Spearheaded the organization’s first-ever employee training and development program, resulting in increased sales for specific categories of the business.- Oversaw new store design and construction, as well as visual merchandising for all locations.- Managed partnerships between in-house marketing department and third-party agencies to develop unified brand strategy, as well as all marketing and advertising initiatives. Show less

- Provided consulting to youth organizations throughout Florida on issues including programming, staffing and organizational structure.- Accountable for the planning and execution of regional youth retreats of up to 400+ attendees.- Orchestrated marketing efforts for events and programs through web, social media and promotional merchandise.

I joined Abercrombie & Fitch in 1999 while in college as a part-time Brand Representative. Growing a long side the company I took advantage of new opportunities as they were presented to me leading me to the Northeast where as Store Manager I oversaw high volume locations and supported store openings of the new Hollister Co. concept in Boston and the greater New York City area. - Store Manager - "A" Volume - Tier "1" - Willowbrook Kids - Wayne, New Jersey- Women's & Girl's Manager -… Show more I joined Abercrombie & Fitch in 1999 while in college as a part-time Brand Representative. Growing a long side the company I took advantage of new opportunities as they were presented to me leading me to the Northeast where as Store Manager I oversaw high volume locations and supported store openings of the new Hollister Co. concept in Boston and the greater New York City area. - Store Manager - "A" Volume - Tier "1" - Willowbrook Kids - Wayne, New Jersey- Women's & Girl's Manager - Burlington Mall - Burlington, Massachusetts - Women's Manager - Flagship - Fanuiel Hall - Boston, Massachusetts - Managerial Internship - Governor's Square - Tallahassee, Florida- Brand Representative - International Plaza & Governor's Square Show less