RED BULL NORTH AMERICA, WEST BUSINESS UNIT, MAY 2015 TO PRESENTREGIONAL ON PREMISE MARKETING MANAGER • Spearhead long-term consumer and industry strategies to significantly drive company growth, enhance brand recognition, and achieve lasting impacts, while managing teams in multiple cities across different states.• Direct the on-premises team to consistently implement and support marketing initiatives for 20 On Premise Sales Managers. • Orchestrate festival activations in order to establish cohesive and captivating branding, and engage customers on a deeper level at events including Coachella and EDC.• Pilot the creation of a diverse range of special projects, and directed teams in order to ensure effective implementation i.e. Red Bull Curates• Coordinate events aimed at expanding brand reach and drive trials. i.e. Electric Daisy Carnival and Life is Beautiful Festival• Mentored team members and fostered collaborative working relationships through effective leadership, consistent coaching, as well as team development.• Fostered and maintained lasting professional relationships with colleagues, clients, vendors and local industry professionals in order to guide and support future initiatives and collaborations.

RED BULL NORTH AMERICA, SOUTHWEST REGION, AUG 2011 TO MAY 2015RED BULL MUSKETEER, ON PREMISE SPECIALIST • Boosted sales by engaging effectively with customer base, implementing cohesive branding and long-term marketing strategies, and fostering key professional relationships.• Oversaw in account execution for a range of marketing initiatives and ensured cohesive and appealing messaging across a range of platforms. • Demonstrated exceptional leadership in the on premise environment by communicating effectively with business owners. (City Entrepreneur) Can you expand on what you mean by city entrepreneur?• Built a strong network of business leaders and colleagues within the restaurant, nightclub, casino, and hospitality industries. [Ian, I’ve added some bullets in red, please check their accuracy!]• Represented company values in a professional manner at all times, supporting initiatives and reinforcing business goals and branding.• Liaised with senior management to research analyze market trends in order to guide initiatives and strategies for effective growth.

N9NE GROUP/PALMS CASINO, LAS VEGAS, JULY 2003 TO AUG 2011GENERAL MANAGER, RAIN NIGHTCLUB• Regulated all daily nightclub operations including cash handling, inventory and stock, purchasing, and establishing marketing plans.• Organized hiring initiatives including the recruitment, interviewing, training, payroll, and onboarding of employees including bartenders, floor staff, and security.• Verified continual compliance with food and beverage safety regulations, as well as state and local regulations regarding serving alcohol and licensing.• Held staff to a high standard, ensuring smooth operations, superior customer service, and a clean and welcoming environment at all times. • Planned and executed special events including booking concerts and guests, renting for celebrations, and enhancing VIP experiences for top clients.