• Orchestrated the development and implementation of strategic marketing plans for leading brands including Coors Light, Miller Lite, Blue Moon, and Coors Original.• Spearheaded the adoption of a new organizational platform within the team, ensuring adherence to timelines and timely delivery of client deliverables.• Fostered collaboration and synergy among cross-functional teams and stakeholders, encompassing merchandising, PR, Marketing, eComm, and external creative partners.• Managed a team of direct reports, establishing an achievement framework to facilitate the attainment of individual work goals.• Formulated insight-driven communication strategies and comprehensive campaign execution plans.• Acted as a trusted advisor and subject matter expert for clients, spanning paid and owned media channels both digital and traditional.• Directed the planning and management of multimillion-dollar marketing budgets for high-impact initiatives such as the "Coors Light Chill Train" and bespoke Coors Light Super Bowl campaign.• Played a pivotal role in launching Coors Light TikTok and social AR features, resulting in heightened brand favourability among younger demographics.

• Lead development and execution of strategic marketing plans across; Brand, Hardware, and Seasonal categories. • Champion and lead collaboration across all teams & stakeholders, including merchandising, PR, Marketing, eComm & external media/creative partners• Develop insight-driven, fully-integrated communication strategies and campaign execution plans • Responsible for annual and vendor media planning across departments- ensuring data driven/consumer centric plans come to life to further build brand preference and sales amongst prospects• Main point of contact between production and internal stakeholders to maintain assets direction and The Home Depot brand guidelines are followed• Provide post campaign reporting, analysis and recommendations to aid in future planning• Trusted advisor and subject matter expert on all paid /owned media channels- digital and traditional• Responsible for planning and managing multi million-dollar marketing budget across numerous tactics to successfully launch multi year creative platform “From Do to Done” leading to Home Depot being top of mind during key seasons • Key player in the launching of Home Depot TikTok that successfully led to increased brand favourability with millennial and Gen-Z audience

• Responsible for creating, and presenting, strategic media plans across; Kraft Hockeyville, Maxwell House Coffee, and Heinz by Nature. Excluded plans include TV, Online Video, Programmatic display, social, partnerships, search and E-comm• Successfully identify media platforms that best advertise to the Kraft client's brand or product to its target audience• Manage cost analysis and tactical costing negotiations across Kraft Brands to ensure budget across campaigns to not exceed planned. • Oversee and mentor planning assistant to successfully ensure the day to day running of the account tasks are completed and meet client expectations

Pandora Account• Responsible for creating, presenting, and executing media plans including Online Video, programmatic, social, mobile, and partnerships.• Successfully participate in the planning, development, and execution of Pandora Quarter 4 initiatives to ensure client maintains market share and Top of Mind awareness during competitive holiday season• Build post campaign reports for client brand managers and outline quality insights, recommendations, and key drivers in the campaign to improve future campaign performance.• Successfully traffic and execute campaigns across numerous channels, while maintaining agility during Covid-19 Pandemic• Manage client and partner relationships to ensure expectations are set.P&G AccountWork with planning team on the P&G account having direct involvement in brands that fall under; Home Care, Family Care, Feminine Care and P&G Every day.• Assist the overall planning team with data collection and analysis to be used for campaign recommendations. Source proposals from media partners as required. Utilize Vividata and CCS runs to consolidate statistically significant attributes of our target.• Personally, develop multiple competitive reports and analyze key competitors in the market using marketing software allowing planning team to be more agile with competitor actions (Numerator, Infosys, comScore).• Participate in the development of numerous successful campaigns for Home and Family Care brands that involved tactics such as; TV, Social, Digital and Out of Home.• Build out WHO demographic reports for planning team and outline quality insights, reports are key to the development of campaigns to outline certain tactics that connect with target better than others

• Managed an executive team to plan, organize, and execute Canada’s largest national advertising and marketing case competition presenting a real-world problem encountered by Microsoft• Promoted Canada’s Next Top Ad Exec to all business students in Canada utilizing effective digital media and event promotional strategies.• Established a bridge between industry and academics through the transfer of expertise, mentorship, and career opportunities in the fields of marketing, strategy and communications by managing relationships with industry-leading partners including Canadian Tire, Microsoft, McDonald's, Fujifilm and Snapchat

• • Developed and successful launch of multiple marketing activations including digital and print content, for the new Photofinishing campaign Fujifilm Print Life to ensure public was aware of program• Personally, coordinated several successful national brand partnerships involving Fujifilm and known corporations including Kit and Ace and Harry Rosen, while keeping in mind to maintain the positive relationships between Fujifilm and their current partnerships • Manage Fujifilm North American Print Life and Instax social accounts; during which was able to source relevant images and content for posts that position Fujifilm well moving forward• Analyze the current Instant camera and Photofinishing market to ensure Fujifilm was in line with the customers’ needs and wants, allowing Fujifilm to be more effective and efficient when developing and launching new products and processes

• • Assist in the development of marketing communications plans, specifically new BMO DepositEdge for Cash and, BMO Digital Direct Cheque launches • Coordinate the task of sourcing multiple venues for locations for BMO sponsored events, and was able to organize all events successfully within budget, these events also included two value-added venue tour activities as well as venue specific premiums to ensure the best possible experience for the clients• Manage external Treasury and Payment Solutions LinkedIn and Thought Leadership site; I was able to source relevant content for future posts that position BMO well moving forward• Analyze the Treasury and Payment Solutions marketing database to ensure the site was fully compliant with team’s needs, successfully removed all duplicates found on share site, allowing team to be more effective and efficient when sourcing past documents.

• Assisted in the coordination of promotional events involving the Toronto Raptors and their corporate sponsors, while keeping in mind to maintain the existing positive relationships between the Toronto Raptors and their partnerships, including BMO and SportsCheck. • Organized and was involved in team brainstorm sessions to consolidate corporate sponsor promotions into game night activities. Openly discussing ideas and logistics led to unique and original in arena designs all of which boosted customer traffic to events.• Successfully amplified viral Toronto Raptors promotional marketing activities such as Raps Square during NBA Playoffs, resulting in national news coverage.