I am an astute senior managerial professional and commercial leader specialising in driving the growth of commercial revenue streams within the sports sector. My unique selling points and key capabilities:★ Accomplished at driving sales and developing corporate relationships within the organisation, while building consensus among executive teams and business units to align commercial needs.★ With over 10 years’ experience leading commercial activities at the Football Association of Wales, adept at creating compelling sales narratives and bespoke presentations targeting specific business categories. ★ An exemplary track-record of developing strategic commercial and marketing plans to maximise revenue streams generated by facets such as hospitality, fan engagement, ticketing, sponsorship, merchandising, communications, licensing, new business opportunities, services and teams’ management.★ Accomplished at negotiating and drafting commercial contracts.★ A skilled networker with a wide range of global contacts, engages confidently with key stakeholders, sponsors and partners to forge sustainable, productive working relationships. ★ Adept at initiating transformational and cultural change, while establishing training programs to help team members meet their potential and add value to the organisation.To know more, please connect with me or send me an InMail.