Head Of Commercial Partnerships
CurrentThe Professional Squash Association (PSA) is the global governing body responsible for the administration of both men’s and women’s professional squash around the world.With over 1,400 registered players and over 600 events taking place across the globe every year, the PSA Squash Tour and the PSA Challenger Events are both managed and run by the PSA and showcases the game of squash at its highest level in some of the world’s most unique and stunning locationsDrive Sponsorship Revenue for PSA Tour and Events-Sponsorship Packages: Develop multi-tiered sponsorship packages for PSA events, allowing brands to invest at varying levels (title sponsor, associate sponsor, etc.)-Customised Engagement: Offer tailored sponsor engagements—naming rights, on-court branding, player endorsements, or digital engagement on squash-related content.-Cross-Industry Appeal: Appeal to companies from sectors like tech, education, or luxury goods that might not traditionally sponsor Squash but want to reach an upscale, global audience.Engage with Betting Operators-Data & Streaming Rights: Use the valuable tour data and the growing sports streaming sector to forge partnerships with betting operators. Ensure data integrity and responsible gambling partnerships.-Aggregators: Work with sports data companies and betting aggregators to package rights and offer unique access to squash match statistics, player analytics, and live data.-Licensing Deals: Build deals that allow betting operators to license PSA match data and live streams.Ticketing and Hospitality Revenue-Premium Experiences: Focus on selling VIP tickets, premium hospitality packages, and unique fan experiences (meet-and-greets with players, access to training sessions)Contract Management-Renewal Strategy: Monitor contract performance metrics and initiate renewals before expiration, ensuring partners see continued value in their involvement.