Ian Denning Email & Phone Number

New York, Ny, Us

Sunnyvale, Ca, Us

I help B2B brands and thought leaders become impossible to ignore.Brand identity development+ Mission, vision, and values development+ Positioning and messaging+ Brand voice development and guidelinesContent marketing+ Content marketing strategy+ Longform content creation+ Conversion copywriting+ Creative campaigns+ Case studies and award entries+ AI-enabled contentExecutive thought leadership+ Content development+ Executive social strategy+ Presentation and keynote development

Basking Ridge, Nj, Us

Worked with marketing leadership, agency partners, creative directors, and copywriters to refresh Verizon’s brand voice guidelines, build out brand voice assets, and implement a comprehensive brand voice program, including touch points with relevant creative teams, checks on creative developed in-house, and compliance materials for outside agencies.- Created and implemented a series of workshops to understand the strengths and weaknesses of Verizon’s brand voice and identify opportunities. Led workshops with copywriters and creative directors, and implemented results- Worked as a consulting copywriter on the integrated creative team, writing copy for digital, retail, and social channels and ensuring adherence to the Verizon brand voice- Supported Verizon’s 2022 holiday social campaign, Shop the Classics, from end to end, pulling video clips and music assets, working with production to refine video assets, and writing post copy, trivia, and promoted tweets for Verizon’s NFL partners. Shop the Classics was nominated for a 2023 Shorty Award

Bellevue, Washington, Us

Coordinated designers, writers, and agency partners around the globe to brainstorm, create and launch content for a c-suite and senior executive audience across eight countries and multiple business sectors. Worked with global executives to develop thought leadership content, including op-eds, video scripts, whitepapers, blogs, event content, and more.- Managed narrative and content development for WE’s data-driven flagship IP, Brands in Motion, the 2019 iteration of which earned more than 40 pieces of coverage in outlets like PRWeek and The Drum, created 60+ new business leads, and was nominated for multiple awards- Managed the content calendar, working with regional marketing managers, global marketing communication leaders, and the digital & social team to ensure a strong cadence of content across owned, earned, and paid channels- Coordinated with business development members and subject matter experts to develop content that sparks conversation with prospects- Worked with global executives to develop internal communications, speeches, presentations and thought leadership

Bellevue, Washington, Us

Seattle, Washington, Us

Built a data-driven strategy to deliver content across multiple channels, including our blog, website, social media, email, and Medium. Managed freelancers and in-house designers to produce blog posts, webinars, and product overview slide decks.- Revised the Lighter Capital website, writing new case studies, FAQs, and landing pages, and implementing them in WordPress.- Worked with a full stack of marketing software, including Marketo, Salesforce, Buffer, and Google Analytics.- Guided PR efforts, working with a freelancer to release several press releases and set up multiple media meetings.

Seattle, Washington, Us

I created original, compelling content for nine different audience segments, including blog posts, sales collateral, print and digital advertisements, website copy, email campaigns, video scripts, investor relations materials, and internal communications materials. - Managed and maintained the PitchBook brand voice across all collateral, customizing for each of PitchBook’s client verticals- Coordinated with designers and project managers to guide projects from initial brief to implementation- Created resources and advised on process for marketing operations

Seattle, Washington, Us

I wrote and edited content for visual storytelling media, adhering to client brand guidelines and delivering a cohesive, unique story for each project. Communicated and negotiated with clients, managing multiple projects from ideation to completion. - Managed content for an average of 20 major brands per month, including Gawker, Microsoft, 21st Century Fox, SpaceX, and Starbucks - Coordinated with small 4-person internal teams to complete design projects - Planned, scheduled, and managed up to 20 projects at a time- Wrote and edited marketing documents such as ebooks, case studies, and portfolio pieces

Master Of Fine Arts (Mfa), Creative Writing

Master'S Degree, English Studies

Bachelor'S Degree, Creative Writing