Ian Dollimore Email & Phone Number

Petersfield, Hampshire, Gb

Petersfield, Hampshire, Gb

London, England, Gb

Millions of shoppers use Reevoo to make better buying decisions in their everyday lives. Hundreds of brands all over the world use our solutions to get a better idea of what makes their customers tick.It’s our transparent and independent approach that makes the difference – we believe honest communication between brand and shopper is better for both.Reevoo was started by Richard Anson, Ben Griffiths and Guy Logan in 2005 to help customers choose what to buy – not just where or when.Today, Reevoo is seen in more than 60 countries and in 30 different languages. We’re relied on by customers around the world to make better decisions, and by brands to connect with their customers.

London, Gb

As Head of Agency, Talent and Operations (ATO) I was responsible for supporting the Director of Brand, Marketing and Communications and the leadership team deliver business value and the best return on investment for the UK&I.ATO is one of five areas that make up the Brand, Marketing and Communications function and has responsibility for driving value for money from centralised specialists (major events team, ABM, offshore support) and third party supplier relationships (Agencies), supporting the people in the team >120 FTE through a comprehensive people programme (Talent), and owning/managing day-to-day business processes such as planning, budgeting, risk management, reporting and measurement and business infrastructure and systems (Operations).

Luton, Bedfordshire, Gb

In addition the existing marketing operations function role embraced aligning objectives with corporate strategy, target setting, staff calls, functional competency framework, overall budget responsibility, provision of marketing dashboard to Executive Leadership Team and monthly board report. Key achievements included:• Implemented Marketing Automation (Salesforce Pardot) across all business units and regions to transform campaign delivery and end-to-end lead management processes. • Most Valued Customer Analysis incorporating multiple data sources including CRM and Financials across entire global customer base and all products to drive strategy and new Go-To-Market.

Luton, Bedfordshire, Gb

This was a brand new role at Lumesse and a unique opportunity to build a foundation for a passionate team of marketers who were dedicated to evolving the capacity to deliver increasingly complex and integrated marketing campaigns. The scope of the role included the development of tools, performance measurement and processes, marketing planning and budgeting to create a backbone of effective marketing across the globe. It also ensures the effective management of data and design and execution of lead nurturing programmes. The objective of the role is to improve Marketing effectiveness, develop and enhance Marketing skills and ultimately strengthen the sales pipeline to deliver improved measurable impact.By May 2013 by role was extended to include the NPS (net promoter score) Programme. Also ran the digital team until June 2014 following the departure of the Head of Digital in 2013.

London , Gb

Led a team of 17 with an OPEX budget of over £5m supporting the b2b directorate achieve its annual turnover of approx £1bn by enabling the sales channels (inc. direct sales force of over 300) through:Managing multiple sales systems; including Salesforce.com for lead and pipeline management, account management & retention, deal engines (using BigMachines software), automated approvals, contract generation (using Apttus), electronic signature (using Echosign) and bid productionPay plan and commissions Sales reporting and analytics; including team of SAS analystsLead generation with a budget of over £2m managing external telemarketing agencies, resulting in 13,000 leads and over £20m new contracted revenue p.a.Prospect data management; managing external data specialist (Experian pH) providing data for direct marketing campaigns, lead generation, and calling by direct sales, telesales, retail and managing over 900,000 prospects records on Salesforce.comBusiness change programme resulting in improvements to deal calculators, automated contract generation, deal approval, workflow for implementations and other sales support areasAlso business design authority for b2b during scoping phase of largest worldwide telco CRM project to create integrated multi brand platform for Everything Everywhere

Issy-Les-Moulineaux, Île-De-France, Fr

Responsible for prospect and customer data management, lead generation, campaign selections, analytical insight and reporting.Part of the Joint Venture (Orange and T-Mobile UK operations) business work stream planning integration, identifying marketing synergies and quick wins, whilst simultaneously managing various teams to deliver BAU activities through periods of significant change.Acted as director for marketing comms & ops (25 FTE and £14m budget)Recruited and managed of new digital team comprising 2 content editors, web development manager, and specialists in search (SEO, PPC), web analytics, content management system, email and eCRM, that ultimately resulted in award winning digital communications (Business Matters and Exchange online) and a highly successful re-launch of the Orange business web siteDevelopment of customer intelligence function to make analytical insight an integral part of product, proposition and marketing initiative development for business (first comprehensive use of SAS in b2b)

Issy-Les-Moulineaux, Île-De-France, Fr

Recruited as key part of new Business Solutions team, to create prospect database to support aggressive acquisition plans, role evolved to include campaign selections, in-life decisioning, analytics, lead generation, reporting, & systems.Took over poorly performing telemarketing activity and set up lead generation programme for direct sales, subsequent rationalisation and improvements, which now generates an estimated £21m of new sales revenue p.a.Key role in setting up in-life contact strategy for SME customers helping to substantially reduce churn ratesCreation and on-going maintenance of business prospect database that supports all acquisition data driven campaigns (DM, eDM, telemarketing etc), that supported over 2m pieces of DM and 500,000 eDMs p.a.Recruitment of business decisioning and planning manager, and decisioning executive and setting up business related processes for base managementKey member of project team for implementation of Salesforce.com for 300 users, seen by directors as “internal consultant” and then responsible for on-going data management support

Having personally identified the need, requested by the MD to take on new role, reporting to the Board, to improve customer focused IT systems with CAPEX budget of £1.5m. This included Year 2000 (Y2K) compliance for Sales Force Automation (SFA) system; replaced application and extended to field based service managers as CRM platform across 30 locations. Project managed rolled out of MS Office, Email & new laptops across 32 offices and 300 personnel. Managed web agencies to build first corporate intranet and internet sites for Reliance Group.

Management of marketing team responsible for direct mail, over 30 regional security seminars p.a., PR and crisis management (involving national press), sales collateral, annual reports, and internal and external publications.Facilitated 25% increase in sales activity through the deployment of Sales Force Automation application with remote access.Introduced market segmentation approach to business development processes and bid documents.GIS analysis (MapInfo) to plan priorities for geographical expansion inc. location of new offices.

Fixed term contract to work on all marketing issues within the planning & execution of the merger of Deeko and British Tissues Away From Home (AFH) Divisions inc. marketing plan for the combined business.Successful launch of pan European brand (Lotus Professional) across 180 product lines.Sales re-structuring & territory re-alignment for combined sales teamsCo-ordinated production, purchasing and distribution functions during transition inc. planned factory closure, resulting in minimal disruption to customer service; and led profit improvement team that generated annual savings of £0.9mKey member of virtual team that implemented improvements in customer service using TQM techniques.

Product Manager and then Marketing Manager for Deeko catering division.