Ian's depth and breadth of experience as a dedicated media professional and leader over 30 years gives him a relatively unique perspective on the power and value of traditional and broadcast media alongside the capabilities of data to drive efficiency and value in a multi and cross platform market that can market to the individual. I have worked across a broad range of broadcast, mobile and digital channels and agency environments, commercialising and driving strategy across media in all its forms and building media partnerships with content owners, agencies and advertisers. I have built and driven successful teams and developed an extensive Europe-wide network of senior exec contacts at broadcasters, publishers, agencies, clients, ad-tech, programmatic and data businesses and specialist consultants.Winner of Sales Director of the year at the 2011 National Sales Awards and Commercial Director of the year at the inaugaural IPA 2011 Media Owner Awards, I intend to continually develop and broaden my learning in this most dynamic media era, with the aim to get everyone beyond the state of "informed bewilderment" so prevalent in the marketing industry!I am not afraid to question commonly accepted truths and to investigate the true capabilities that many digital media and ad-tech companies claim as their own. Specialities: A full and detailed understanding of the UK and EU media marketplace: traditional and digital encompassing programmatic and mobile. Strategic media business development; business partnership development; team building and motivation; media agency, client and media owner deal negotiation.