Ian Dowe Email & Phone Number

As a Marketing Consultant, I specialize in enhancing performance marketing metrics and analytics. I aim to empower organizations to leverage data-driven strategies that optimize their marketing efforts and drive measurable results.What I Offer:Performance Analysis: I conduct thorough evaluations of existing marketing campaigns, identifying key performance indicators (KPIs) that align with company objectives.Data-Driven Strategies: I help companies understand their audience better and improve campaign ROI by implementing advanced tracking and attribution models.Customized Solutions: I collaborate with marketing and MarTech teams to develop tailored KPI frameworks and dashboards for real-time performance monitoring, ensuring companies can make informed decisions swiftly.Training & Support: I provide training for teams on interpreting analytics effectively, fostering a culture of data-driven decision-making.My Approach:I believe in a collaborative approach, working closely with teams to craft strategies that increase marketing performance. By empowering companies to harness the right tools and analyze the right data, I deliver actionable insights that enhance marketing effectiveness.Let's connect if you want to elevate your marketing performance through strategic analytics and insights!

Burlington, Ma, Us

A senior marketing team member tasked with driving the growth marketing strategy for a $300M+ health technology company that serves the health insurance market.Led the development and implementation of a world-class demand generation and marketing automation program that supported a high-growth B2B sales and marketing effort that exceeded the yearly top-of-funnel OKRs.Oversaw the delivery of a new unified HealthEdge brand that brought several acquired companies under a “One HealthEdge” umbrella.Orchestrated and strategically guided the creation of a new HealthEdge website, which entailed bringing a new brand to life, ensuring strong SEO, and incorporating the content of three legacy websites (HealthEdge and two acquired brands) into one world-class buyer enablement platform.

Waltham, Massachusetts, Us

Healthfleet (formerly Zillion) is a leading behavior modification company whose solutions blend technology, people, and content to deliver impactful programs that target many of the most pervasive chronic health conditions affecting the United States. Additionally, our delivery model is focused on supporting individual choice and preference to nudge users towards long-lasting healthy habits and real behavior change.Lead all marketing and communications activities that include demand generation, brand positioning, public relations/communications, digital/social strategy, and face-to-face marketing.

Boston, Ma, Us

A senior leader in the Prevention and Wellness business unit, overseeing the development and launch of new programs. These programs are key to driving yearlong health engagement among Blue Cross subscribers whereby leading to better health outcomes and mitigated healthcare costs.Designed marketing strategy and plan for new maternity program. Influenced the program design and worked with business partner to successfully bring to market a much-needed digital solution that married Blue Cross’s core maternity benefits with an easy to use pregnancy tracking app.Led in the design, development, and launch of ahealthyme Rewards – the department’s largest, most innovative product introduction for 2017. Working with a cross-functional team, developed the marketing strategy/plan, naming/branding the program, and provided guidance on the internal introduction/training and the external market rollout. Delivered to market on time, on budget, and achieved 80% market penetration for quarter one renewals.

Belmont, Ma, Us

McLean Hospital is a comprehensive psychiatric hospital that provides access to superior quality, cost-effective mental health services. As an academic medical center, McLean is the largest psychiatric affiliate of Harvard Medical School and a member of Partners Healthcare.Led the development and implementation of McLean Hospital’s marketing and outreach strategy by employing a wide range of digital, integrated, measurable and effective marketing initiatives designed to build broad brand awareness and generate demand for the hospital’s programs and services.

Marketing and advertising agency providing strategic communication services to small and mid-sized businesses.Developed marketing strategies for the following clients: Anti-Defamation League New England, The Boston Exhibition and Convention Center/The Hynes Convention Center, Boston Partners in Education, Camp Huckins, Farley White, Friend Lumber & Building Centers, Global Signal, Grain Communications Group, Island Alliance/Boston Harbor Islands, Kirkwood Direct, Lawrence General Hospital, Massachusetts Health and Education Facilities Authority (MassHEFA), Merrimack Valley YMCA, Michael Kim Architecture, PowerOptions, SpringfieldFIRST, Windhaven Investment Management, 321 Connect.

Ba, History

Strategic Leadership Program