First marketing hire at at the only enterprise knowledge graph software provider. #AI

Head of marketing for WorldQuant Predictive, an AI-powered prediction-product company.

Leads a team of demand gen managers for a high-growth data-management software company.

Optimized SAP Fieldglass' digital-demand generation, industry ABM and and sales-enablement programs.

Established the marketing function at a leading $25MM software development firm (recently acquired by Perficient). - Lead generation: Improved incoming leads for software product by 4x through content marketing, ABM, SEO, events and speaking opportunities, digital advertising, online videos, PR and email campaigns. Created high-value business opportunities for consulting business with prospects such as P&G, Hy-Vee, Steak ‘n’ Shake and others through creative direct marketing campaigns.- Brand: Established brand messaging structure and leveraged it to create a new a baseline of sales enablement materials, including a revamped website, a new corporate blog, client case studies and other marketing collateral. - PR: Wrote thought leadership articles and gained high-profile placements, including the Chicago Tribune, CIO Dive, The Enterprisers Project and Chicago Crain's.- Recruiting: Created employer brand messaging, and communicated it via new assets such as careers.claritycon.com, PR, thought leadership events, social media, and creative digital advertising strategies.- Market research: performed qualitative and quantitative research for brand positioning and product development.

- Directed all marketing activities for the Fund Services, Broker Services and Georgeson brands.- Created a new digital content marketing program generating leads with content via Eloqua and boosting readership of thought leadership.- Increased executive quotes in pubs such as Corporate Secretary and Corporate Board Member by 4x.- Established new brand messaging based on qualitative research.- Launched Georgeson inVU, creating the brand from scratch and generating 200+ demo requests (including a creative direct mail package that yielded a 20% response rate).- Supervised Georgeson event planning, ranging from client colloquia to corporate trade shows.- Analyzed data to optimize response rates in direct mail campaigns for Georgeson Securities.- Managed one direct report, a marketing manager.

- Created content and used it to generate leads for a variety of business lines.- Led Salesforce.com optimization efforts, including implementing algorithmic lead scoring. - Managed the events team, implementing new procedures to bring reliability to trade show execution, and introducing an innovative, on-brand booth experience.

- Direct marketing / lead generation- Wrote for collateral and communications- Project management of product roll-outs and cross-functional team leadership- Developed and promoted thought leadership website and content- CRM database management

- Lead gen: email, webinar and thought leadership marketing- Webmaster for the corporate Web site and blog: content, design and coding- Writing, design and production of corporate collateral, including sell sheets, event signage and direct mail pieces- Event marketing management: strategy, supervision of a logistics professional, promotions to create leads- CRM database management: lead scoring, lead routing, and web integration- PR: Thought leadership, proposals for awards and speaking at events, thought leadership presentations at conferences, blog posts, international launches

- Cultivated alumni, student and staff engagement through events management- Design and writing for collateral, including for the School's alumni magazine- Student worker management

M&A deal marketing, including: - Writing/designing marketing collateral and deal books - Market research / industry analysis - Financial analysis - CRM database management