Ian Gregory Email & Phone Number

Norwich, England, Gb

Norwich, United Kingdom

Norwich, United Kingdom

Managed the marketing of The Gazette - The UK's official public record. Key responsibilities included developing the marketing strategy and plans and delivering all activity to achieve targets.

Norwich, United Kingdom

Managed and developed a portfolio of key customer accounts and new business opportunities across the business. Developed and implement integrated digital and print media and creative marketing plans on budget and to timescales

Norwich, United Kingdom

Managed a small marketing team responsible for group wide marketing and communication activity.

Norwich, United Kingdom And Various Uk Locations

Responsible for developing and delivering the external and internal marketing communication strategy, plans and campaigns for local government and health sector including:• Comprehensive online activity - from email campaigns to full website redevelopment including design, mapping of customer journey and all content• Developing marketing campaigns to maximise lead generation across a diverse range of contracts.• Developing and delivering communication activities to promote staff and stakeholder engagement on complex contract-in and contract-out transition programmes (c500 staff)• Managing conferences for key customers and staff (c500 delegates) including all promotional activity, content and logistics

Norwich, United Kingdom

• Managed the team responsible for the marketing and business development strategy for electronic monitoring products and related services • Met all new business sales targets in 2011 and exceeded targets by 10% in 2012/13 – all achieved within budget• Responsible for developing new benefit-based customer propositions to differentiate the company in a fiercely competitive market• Responsible for a comprehensive website redevelopment that generated a 30% uplift in visitors, click thru rates and leads while achieving a 60% reduction in online spend• Managed company representation at key international trade conferences and exhibitions - including personnel, exhibition stands, collateral materials, presentations and logistics• Responsible for initiatives to maximise sales conversions - including new business presentations, proposal development and bid preparation

Lichfield

Fulfilled all objectives on an interim contract where I was responsible for key on and offline marketing activity as well as brand strategy

Norwich, United Kingdom

• Delivered an effective marketing communications strategy for new and existing brokers - resulting in 900 new broker registrations and reactivation of 1 in 5 inactive brokers • Managed the redesign of the company's broker website - resulting in a 20% increase in the time brokers spent online, a 40% reduction in broker queries and a 15% increase in completed searches• Launched a number of online business initiatives, including the UK’s first broker Savings Club• Developed a new advertising strategy - delivering a 20% increase in advertising revenue

Norwich, United Kingdom

• Managed the marketing team responsible for the development and delivery of the customer acquisition and retention - covering all on and off line activity• Developed new customer segmentation to maximise the effectiveness of direct marketing activity to c1 million loan declines• Built and launched a new mortgage website to maximise SEO activity and usability - SEO traffic increased by c200% and applications by c240% in 9 months.• Delivered a comprehensive customer journey review resulting in a 20% uplift in conversion rates

Norwich, United Kingdom

• Managed the marketing team responsible for the retention and cross sale of c500k motor, home and niche insurance customers• Created a comprehensive retention and cross sale marketing strategy • Achieved 110% of year-on-year retention targets while adhering to tight budget constraints• Developed effective customer segmentation that enabled the adoption of discrete and highly effective 'test and learn' retention strategies• Delivered a number of customer contact initiatives and support tools to maximise customer retention -with key learnings shared and implemented across the RAC Rescue business

Norwich, United Kingdom

• Developed and implemented marketing plans for savings accounts, delivering 200% of growth target• Scoped, recommended and delivered product enhancements and new product developments• Co-ordinated cross functional teams and managed resources to ensure that new lead generation activity was delivered to agreed timescales and budget• Managed pricing reviews to deliver all volume and profit objectives• Responsible for the resolution of operational issues between the banking partner and operations

Norwich, United Kingdom

• Developed and implemented insurance communication plans for key corporate partners • Managed the creative design process and delivery of DM, advertising and literature rebrands• Successfully launched and managed an innovative marketing support service for 600 brokers • Managed the trade advertising budget - including media space, creative fees and production costs • Co-ordinated initiatives to promote morale and motivation for 40,000 staff

Dorking, Surrey

Graduate trainee