Ian Hamilton Email and Phone Number

Building and leading consulting teams that excel in delivering expert guidance and direct solutioning for enterprise level digital marketing, cloud technology and machine learning / analytics needs. Planning the design, development and deployment of product IP. Guiding business development strategy and operations.

Managed the Programmatic Display and Paid Social team, maintaining highest standards of digital marketing performance through the intersection of deep technical understanding and data analysis. Emphasis on communicating results and presenting recommendations to senior client stakeholders.

• Planned and managed the execution of iterative performance-based marketing campaigns, delivering on the targeted KPI's required by dozens of partners.• Analyzed multi-million record datasets to identify business-wide performance trends and opportunities. Particular specialty in detecting and evangelizing for the elimination of low-intent or bot traffic from programmatic buying.• Championed the analysis of large, long-term, cross-campaign data sets to improve optimization… Show more • Planned and managed the execution of iterative performance-based marketing campaigns, delivering on the targeted KPI's required by dozens of partners.• Analyzed multi-million record datasets to identify business-wide performance trends and opportunities. Particular specialty in detecting and evangelizing for the elimination of low-intent or bot traffic from programmatic buying.• Championed the analysis of large, long-term, cross-campaign data sets to improve optimization capabilities, and built the narrative of tool performance needed to demonstrate the value of specific development recommendations to stakeholders.• Designed and oversaw the creation of hundreds of marketing resources to iteratively optimize the profitability and scalability of dozens of marketing campaigns.• Researched, wrote and presented recommendations for business-system improvements to executive stakeholders, derived from system-wide analysis, for strategic improvements to the functionality of core business systems. Show less

• Analyzed the multiple-metric performance trends and feature set of a real-time bidding demand-side platform, in order to propose targeted improvements to its programmatic optimization of hundreds of display marketing campaigns.• Performed campaign-specific analytics and optimization to deliver exceptional results to all clients, for key campaign metrics, including CPA, CPC, CTR, CPM, etc.• Promoted cross-team education in business functions and system usage, to ensure the efficiency… Show more • Analyzed the multiple-metric performance trends and feature set of a real-time bidding demand-side platform, in order to propose targeted improvements to its programmatic optimization of hundreds of display marketing campaigns.• Performed campaign-specific analytics and optimization to deliver exceptional results to all clients, for key campaign metrics, including CPA, CPC, CTR, CPM, etc.• Promoted cross-team education in business functions and system usage, to ensure the efficiency and relevance of development efforts, as well as a robust and up-to-date operational knowledge base.• Supported sales team by communicating advanced technical concepts and strategies to clients and presenting after-action narratives to illustrate value and data patterns. Show less

• Identified opportunity using predictive analytics, then designed and executed AB / multivariate tests to improve KPI performance across hundreds of ecommerce, lead-generation and blog websites.• Grew the marketing value, usability and user engagement of publishing website portfolio through hundreds of successful optimization tests, accounting for over one million dollars in revenue growth.• Delivered results by applying expertise with testing and analytics solutions, such as Adobe… Show more • Identified opportunity using predictive analytics, then designed and executed AB / multivariate tests to improve KPI performance across hundreds of ecommerce, lead-generation and blog websites.• Grew the marketing value, usability and user engagement of publishing website portfolio through hundreds of successful optimization tests, accounting for over one million dollars in revenue growth.• Delivered results by applying expertise with testing and analytics solutions, such as Adobe Test & Target, SiteCatalyst, Google Analytics, WebTrends, ClickTale, etc.• Developed company knowledge base and toolset by advising on site design, deploying and customizing testing and analytics tools, monitoring performance trends, and acting as a watchdog to prevent negative SEO impacts.• Developed a broad range of skills and operational understanding through working intimately with design, development, marketing and management teams. Show less

• Wrote Python scripts to automate BlackBerry radio testing .• Directed junior testers about specifics of blackberry radio protocol, communication systems and testing procedures.• Took proactive ownership of the maintenance of an internal diagnostic tool, comprised of a java client, mySQL database and Unix server/Perl scripts.

• Performed hardware & software system maintenance, testing and troubleshooting at main office and remote locations throughout Ontario. Specifically focused on addressing and resolving client concerns and issues on-site.

• Independently designed and implemented an Access database system to track the GEMS/Water Programme’s contacts and correspondence. Strong emphasis on user-centric design principles to create the interface, and user-proofing to ensure the incorruptibility of critical data.