Ian Hunter Email & Phone Number

Chicago, Illinois, US

• Director, New Corporate Partnerships Develop and execute the plan to attract new corporate partners to support our mission, achieve revenue goals (financial and in-kind) and build awareness of the issue and our impact.
• Initiated and developed the platform for the business development process including a model to score and prioritize potential donors, get stakeholder buy-in, engage the board in making introductions and evaluating.
• Developed and implemented strategy to attract new industries to support our mission. Created model to evaluate new verticals and prioritize based on industry CSR trends, company research and Feeding America strategy
• Initiated, structured and negotiated new partnerships with Google, Disney, Panera, Hilton, Zappos, Uber, Darden Restaurants, Groupon, Nestle, 7 Eleven, Family Dollar, Sprint, Subway, Zumba, Diageo, Zynga, United.
• Co-Create and execute cause-marketing programs with corporate partners including:­ Nestle “Fruit For All” program with Juicy Juice brand which donated a serving of fruit to a child in need for every purchase of Juicy.
• Influenced unprecedented level of board engagement in the fundraising process and demonstrated thought leadership in developing a conference strategy to further establish Feeding America as the leading experts in.

Leading various consulting projects for clients ranging from an organic farm in Greater Chicago, an affinity credit card company and a clothing company targeting tween girls.

Norwalk, Connecticut, US

• Manage the company’s $95M Frozen Bread and $20M Quick Meals businesses, including developing vision, strategies and 5-year plans for both. Lead team of 3 marketing managers.
• Turned around the company’s frozen bread business, steering it from 6 months of double-digit declines to 3 consecutive years of retail growth to become a leader in the category.
• Generated and administered a comprehensive business plan for the group that delivered 75% EBIT growth.
• Implemented promotion analysis process boosting returns by over 70%
• Led overhaul of sales and operations planning process driving 25% increase in forecast accuracy.
• Established a competitive intelligence process to better assess and predict competitor activity.

Norwalk, Connecticut, US

• Manage the company’s $95M Frozen Bread business. Lead team of 2 marketing managers.
• Revitalized new product business, which had zero products planned in 2004, by shepherding the successful launch of 3 new products—including the introduction of a Whole Grain line in less than 8 months (the quickest.
• Instigated the business unit’s first integrated marketing program and secured funds for it by reallocating money from other underperforming programs.
• Conceived an integrated HGTV Frozen Portfolio Sweepstakes promotion that generated more entries than any other promotion in the history of Campbell’s Soup.
• Served as a sponsor for MBA recruiting program and participated as a member of the Pepperidge Farm Spirit Team, which helped boost company’s Gallup scores on employee engagement from 4.0 to 4.6 on a 5-point scale.

Hunt Valley, Maryland, US

• Led a 4-person Brand Marketing Management and New Product Development team for the company’s $450M Spice and Extract Business Unit. Developed and executed business plans for the unit. Charged to help steer the.
• Produced the company’s first ever 5-year strategic plan for 3 business unit sub-segments.
• Drove a 9% volume improvement and $12M profit improvement for 2003.
• Developed vanilla extract forecasting model that resulted in more than $4M in incremental profits.
• Led division conversion to open date coding (1,000+ skus) and developed process for the rest of the organization.
• Expanded consumer reach through combined advertising and promotion programs by 40%, while also affecting an overall cost reduction.

Racine, WI, US

• Chosen to revitalize struggling Ziploc slider product line 2 years after its unsuccessful launch. Developed the brand vision and a 5-year strategic plan that included a complete overhaul of product proposition..
• Drove the brand’s double-digit growth after 18 months of decline, growing sales by 36% and profits by 35%.
• Oversaw reduction of critical product defects from 10% to less than.1% via implementation of new production process and quality control procedures.
• Executed an in-depth pricing analysis and controlled store test to validate tiered pricing strategy, which led to a $15M incremental sales increase and heightened customer service.
• Guided the redesign of consumer-preferred package (patent pending) for the restaging of Ziploc product, while also affecting cost savings.
• Served as a recruiter for the company, leading efforts at the University of Michigan Business School, Northwestern Kellogg School of Management, Cornell Johnson School of Management, the National Black MBA conference.

Racine, WI, US

• Assisted managing of the Windex brand, including conducting a thorough analysis of the glass cleaning category that led to a shift in overall brand strategy.
• Originated award-winning packaging and graphics for the national launch of Windex Outdoor, which became the most profitable year one launch in the company’s history.
• Coordinated cost savings team that reduced costs by $500K per year by affecting the redesign of the Windex 2-liter bottle.
• Led development of Windex product line for entry into DIY (Home Depot, Lowes) including pricing, packaging, promotion and POS.
• Planned and executed a spilt copy Behavior Scan test to better comprehend the impact of changing the Windex advertising strategy.
• Initiated and executed award-winning joint promotion with Scott paper towels.

Mba, Marketing, Corporate Strategy

B.S., Foreign Area Studies

Education record