Ian Hunter Email & Phone Number

Chicago, Illinois, Us

Director, New Corporate Partnerships Develop and execute the plan to attract new corporate partners to support our mission, achieve revenue goals (financial and in-kind) and build awareness of the issue and our impact.• Initiated and developed the platform for the business development process including a model to score and prioritize potential donors, get stakeholder buy-in, engage the board in making introductions and evaluating industry verticals to assess penetration by industry.• Developed and implemented strategy to attract new industries to support our mission. Created model to evaluate new verticals and prioritize based on industry CSR trends, company research and Feeding America strategy• Initiated, structured and negotiated new partnerships with Google, Disney, Panera, Hilton, Zappos, Uber, Darden Restaurants, Groupon, Nestle, 7 Eleven, Family Dollar, Sprint, Subway, Zumba, Diageo, Zynga, United Technologies and NBC Sports.• Co-Create and execute cause-marketing programs with corporate partners including:­ Nestle “Fruit For All” program with Juicy Juice brand which donated a serving of fruit to a child in need for every purchase of Juicy Juice which included a full serving of fruit in each glass.­ Snapple/Maroon 5 “Tea Will be Loved” program where the band developed a LTO flavor of Snapple which benefitted Feeding America complete with integration into national concert tour.­ Subway/Hunger Games “Catching Fire” promotion which included integration into television, digital, in-store and a sweepstakes.­ Developed and executed first global cause marketing program for Feeding America in partnership with Zumba and World Food Programme. Also led to official partnership with WFP.• Influenced unprecedented level of board engagement in the fundraising process and demonstrated thought leadership in developing a conference strategy to further establish Feeding America as the leading experts in hunger relief and to accelerate fundraising opportunities.•

Leading various consulting projects for clients ranging from an organic farm in Greater Chicago, an affinity credit card company and a clothing company targeting tween girls.

Norwalk, Connecticut, Us

Manage the company’s $95M Frozen Bread and $20M Quick Meals businesses, including developing vision, strategies and 5-year plans for both. Lead team of 3 marketing managers. • Turned around the company’s frozen bread business, steering it from 6 months of double-digit declines to 3 consecutive years of retail growth to become a leader in the category.• Generated and administered a comprehensive business plan for the group that delivered 75% EBIT growth.• Implemented promotion analysis process boosting returns by over 70%• Led overhaul of sales and operations planning process driving 25% increase in forecast accuracy.• Established a competitive intelligence process to better assess and predict competitor activity.• Developed innovative new consumer-preferred packaging format resulting in significant cost savings, increased pack out and drove over 2 pt improvement on WalMart sustainability report card (on 10pt scale).

Norwalk, Connecticut, Us

Manage the company’s $95M Frozen Bread business. Lead team of 2 marketing managers.• Revitalized new product business, which had zero products planned in 2004, by shepherding the successful launch of 3 new products—including the introduction of a Whole Grain line in less than 8 months (the quickest launch ever for the business unit)—and developed a pipeline of new products through 2012.• Instigated the business unit’s first integrated marketing program and secured funds for it by reallocating money from other underperforming programs.• Conceived an integrated HGTV Frozen Portfolio Sweepstakes promotion that generated more entries than any other promotion in the history of Campbell’s Soup. • Served as a sponsor for MBA recruiting program and participated as a member of the Pepperidge Farm Spirit Team, which helped boost company’s Gallup scores on employee engagement from 4.0 to 4.6 on a 5-point scale.

Hunt Valley, Maryland, Us

Led a 4-person Brand Marketing Management and New Product Development team for the company’s $450M Spice and Extract Business Unit. Developed and executed business plans for the unit. Charged to help steer the company’s conversion from a sales/operations driven organization to a more marketing driven one.• Produced the company’s first ever 5-year strategic plan for 3 business unit sub-segments.• Drove a 9% volume improvement and $12M profit improvement for 2003.• Developed vanilla extract forecasting model that resulted in more than $4M in incremental profits.• Led division conversion to open date coding (1,000+ skus) and developed process for the rest of the organization.• Expanded consumer reach through combined advertising and promotion programs by 40%, while also affecting an overall cost reduction.• Oversaw the creation of the 2 highest scoring print ads in the company’s history and the development of the largest Super Bowl promotion in the company’s history.• Initiated and led company sponsorship of Taste of the NFL.• Led one of the company’s most successful new product launches for McCormick Grinders.• Developed first ever African American marketing platform.

Racine, Wi, Us

Chosen to revitalize struggling Ziploc slider product line 2 years after its unsuccessful launch. Developed the brand vision and a 5-year strategic plan that included a complete overhaul of product proposition. Supervised 2 staff members and 3 advertising and promotions agencies. Maintained P&L responsibility for the brand and developed and executed a $12M advertising budget and an $11M promotion budget.• Drove the brand’s double-digit growth after 18 months of decline, growing sales by 36% and profits by 35%.• Oversaw reduction of critical product defects from 10% to less than .1% via implementation of new production process and quality control procedures.• Executed an in-depth pricing analysis and controlled store test to validate tiered pricing strategy, which led to a $15M incremental sales increase and heightened customer service.• Guided the redesign of consumer-preferred package (patent pending) for the restaging of Ziploc product, while also affecting cost savings.• Served as a recruiter for the company, leading efforts at the University of Michigan Business School, Northwestern Kellogg School of Management, Cornell Johnson School of Management, the National Black MBA conference, the National MBA Consortium and the Consortium for Graduate Studies in Management.

Racine, Wi, Us

Assisted managing of the Windex brand, including conducting a thorough analysis of the glass cleaning category that led to a shift in overall brand strategy.• Originated award-winning packaging and graphics for the national launch of Windex Outdoor, which became the most profitable year one launch in the company’s history.• Coordinated cost savings team that reduced costs by $500K per year by affecting the redesign of the Windex 2-liter bottle.• Led development of Windex product line for entry into DIY (Home Depot, Lowes) including pricing, packaging, promotion and POS.• Planned and executed a spilt copy Behavior Scan test to better comprehend the impact of changing the Windex advertising strategy.• Initiated and executed award-winning joint promotion with Scott paper towels.

Mba, Marketing, Corporate Strategy

B.S., Foreign Area Studies

Education record