Marketing Program Specialist
CurrentMain duties include social media strategy and management, copywriting, and graphic designSocial Media • Revitalized company’s social media accounts by creating entirely new content plan with no budget • Increased social media engagement by an average of 70.5% and increased overall followers by 31% • Sole creator of company content; uses skills in graphic design & copywriting to create industry-appropriate postsCopywriting • Writes copy for B2B and B2C marketing assets including promotional emails, social media posts, landing pages, website pages, web banners, customer newsletter articles • Also writes copy for various in-house content including company presentations and sales team assets such as emails, product cards, product demonstration videos, etc.Graphic Design • Self-taught at variety of graphic design skills, including photo/graphics editing via Adobe Photoshop and Illustrator, video editing via Adobe Premiere Pro, and HTML email creation via Adobe Dreamweaver and Act-On • Creates emails, infographics, banners, posters, presentations, and for both customer-facing and in-house assets