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Experienced Performance Marketing Specialist with a demonstrated history of working in the retail industry. Skilled in SEM, Paid Social, Programmatic Display, SQL, Communication, Team Building, and Management. Strong marketing professional with a Bachelor of Arts focused in Economics & Psychology from University of Virginia.
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Troop CommanderVirginia National GuardRichmond, Va, Us
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Manager, Digital Marketing StrategyVirginia National GuardRichmond, Va
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Manager, Digital Marketing Strategy - Paid Search (Sem)Carmax Aug 2021 - PresentRichmond, Virginia, Us -
Troop CommanderVirginia National Guard Sep 2023 - PresentRichmond, Virginia, Us
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Executive OfficerVirginia National Guard Sep 2019 - Dec 2023Richmond, Virginia, Us- Second in command of 120 Soldier Light Infantry Company- Direct day-to-day logistical and administrative operations for organization - Manage distribution, maintenance, supply, and transportation operations Process accountability and control systems for more than $30MM in deployable and installation equipment- Ensure operational readiness for wartime, contingency, and garrison operations
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Platoon LeaderVirginia National Guard Jun 2016 - Sep 2019Richmond, Virginia, Us- Leader of an 18-Soldier Heavy Weapons Platoon with 5 HMMWV Gun Trucks and over $1.5 MM of equipment. Responsible for the training, property management, mission planning, vehicle/weapons maintenance, deployment capability, and the overall development of all personnel within the Platoon
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New Client AcquisitionsCapcenter May 2020 - Aug 2021Glen Allen, Va, Us -
Manager, Performance MarketingLeesa Sleep Dec 2018 - May 2020Glendale, Arizona, Us- Lead management and optimization of performance marketing campaigns in excess of $20MM spanning across Search Engine Marketing, Search Engine Optimization, Display, Paid Social, Affiliate Marketing, Linear TV, and Connected TV- Use data driven analysis to direct shifts in media mix - Own key vendor and agency relationships across multiple channels to ensure success of day to day operations Forge close, productive partnerships with outside platforms & partners - Own reporting and analytics related to user acquisition, bringing analysis and insightto improve acquisition funnel and customer quality- Coordinate with other stakeholders to develop and support comprehensive omnichannel marketing strategies - Collaborate with brand team to build out communication streams to re-engage customers throughout lifecycle to drive repeat purchasing behavior- Produce traffic generation goals and forecasts, set budget spend priorities, and measure overall results against plan -
Senior Analyst, Search Engine MarketingCarmax Aug 2017 - Nov 2018Richmond, Virginia, Us- Coordinated with upper-level management to determine long-term strategies and goals for Search Engine Marketing Program - Monitored performance trends of CarMax's $20MM+ SEM program in order to identify areas of improvement- Improved effectiveness of CarMax's marketing spend and strategic investments by designing and analyzing a wide variety of multivariate tests - Created SQL based reporting and Tableau based visualizations to identify key changesin marketing metrics and highlight key areas of opportunity
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Analyst, Search Engine MarketingMerkle Jan 2016 - Aug 2017Columbia, Md, Us- Managed large scale ad-spend across multiple client accounts with combined annualbudget of over $36MM- Responsible for allocating budgets, creating ad copy and keywords, executing biddingstrategy, and maintaining client communication through email, phone, and in-person meetings
Ian Kilpatrick Skills
Ian Kilpatrick Education Details
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University Of VirginiaEconomics & Psychology
Frequently Asked Questions about Ian Kilpatrick
What company does Ian Kilpatrick work for?
Ian Kilpatrick works for Virginia National Guard
What is Ian Kilpatrick's role at the current company?
Ian Kilpatrick's current role is Troop Commander.
What is Ian Kilpatrick's email address?
Ian Kilpatrick's email address is ik****@****ter.com
What is Ian Kilpatrick's direct phone number?
Ian Kilpatrick's direct phone number is +180451*****
What schools did Ian Kilpatrick attend?
Ian Kilpatrick attended University Of Virginia.
What skills is Ian Kilpatrick known for?
Ian Kilpatrick has skills like Teamwork, Microsoft Excel, Research, Search Engine Marketing, Google Adwords, Google Analytics, Sql, Stata, Spss, Microsoft Office, Customer Service, Public Speaking.
Who are Ian Kilpatrick's colleagues?
Ian Kilpatrick's colleagues are Molicia Booker, Devin Seymore, Colin Johansson, Dylan Childers, Derrick Young, Julia Calderon, Craig Williams.
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