I am a student currently studying at Stephen F. Austin State University, currently working towards a BA in Animation with a minor in Marketing.I have always had an interest in storytelling in animation, as it is a medium that both is used to create intriguing films and series as well as enhancing the way live action works with both effects and set design.When I began to study things in both the schools of art and business, I began to realize how the two have a surprising amount of overlap. Whenever a story is being written, a character is designed, or when an animation is put into motion, it is in a way a product being designed for a demographic. It is a solution for solving the lack of entertainment, and that every advertisement made for a film, show, or other storytelling medium, they are a pitch made towards a potential consumer.Art and animation are, in their own ways, forms of marketing. I hope to use these lessons and ideas to better help stories reach their audience.