Ian Lee Email & Phone Number

Sunnyvale, Ca, Us

Propelling a global, multi-billion dollar tech brand into the new age of AI through strategic POVs on brand activations, creative briefings, and messaging for corporate brand marketing initiatives spanning innovation, sustainability, and eSports/gaming. Spearheading brand governance and management for a consistent brand identity among various touch points; managing brand approvals and establishing guidelines on visual and verbal identity systems.Simplifying Juniper’s broad offering portfolio via new taxonomy, brand architecture, and naming systems through a data-driven, customer-first POV after years of acquisitions.Leading cross-functional (Product Marketing, Web, Demand Gen, Creative, Brand) project management of high-profile product launches, Brand to Demand campaigns, and other brand creative projects from intake/creative briefing to retrospectives.

New York, Ny, Us

Bridged brand and engagement strategy for new-and-upcoming pharmaceutical products to reach health care practitioners.

Denver, Co, Us

Achieved B2C growth for a Fortune 500 company through multi-channel (OOH, display, email, social, etc.) marketing campaigns.

Washington, District Of Columbia, Us

Client: AdobeDeveloped an insight-based creative campaign launch for a SaaS, B2B offering.Led team of two in brand strategy including consumer research (e.g. interviews, survey, database, etc.), insight mining, the creative brief, journey mapping, and ultimately, representing the voice of the consumer throughout the creative process.

Carlsbad, Ca, Us

Developed communications to support employer brand initiatives. Thought partner in naming and exposed to newly minted brand architecture and global brand positioning. Led cross-functional team in a refresh of the internal company story through new t-shirt designs, an internal communications campaign, and a pop-up event on the Carlsbad campus.

Washington, Dc, Us

Developed and executed content and social strategy for over 100,000 youth volunteers across the nation by working cross-functionally across an all-remote, volunteer-led team.Team lead of 4 in various marketing and communications projects to build awareness and consideration of the American Red Cross Youth Engagement sub-brand.

Washington, Dc, Us

Contributed to various social and content marketing projects to inspire youth volunteerism both externally (current and prospective youth volunteers) and internally (employees and adult volunteer partners).Social marketing team member and program coordinator for Youth Consortium, a nation-wide collaborative network for Red Cross staff and volunteers focused on youth volunteerism.

Louisville, Co, Us

Managed Shopify e-commerce store by fulfilling orders, and coordinating with creative team for product page content.Developed social media plan for Outdoor Retailer event to engage potential clients.

Boulder, Colorado, Us

Developed a situation analysis and ad-hoc tactical recommendations to better direct brand positioning to intersect with Generation Z. Primary research lead and facilitated insight mining exercises to feed into strategic recommendations.

Bachelor Of Science - Bs, Strategic Communication, Advertising

Certificate Of Business Specialization, Business, Management, Marketing, And Related Support Services