Ian Lee

Ian Lee Email and Phone Number

Brand Strategist @ Juniper Networks | Brand Management | Brand Marketing | Brand Governance @ Juniper Networks
Sunnyvale
Ian Lee's Location
Denver, Colorado, United States, United States
Ian Lee's Contact Details

Ian Lee work email

Ian Lee personal email

n/a
About Ian Lee

My superpower: leveraging creative problem-solving with systems-oriented, analytical thinking to get. things. done.👋 I’m Ian. Here are some other power-ups that define me as a specialist in branding:• Distill the simple from the complex• Lead in the balance between art and science• Embody the consumer in the creative processMore on me:🤝 Brand Strategy // Leader of cross-functional teams to build differentiated and consumer-oriented brand experiences to drive business value and growth.💥 Creative Strategy & Operations // Trusted partner of creative teams to translate business problems into consumer problems to inspire compelling concepts via data-driven, insight-based creative briefings + developing the plan to put that concept into action.🚧 Brand Management & Governance // Builder of identity systems, messaging frameworks, brand architectures, and nomenclature to empower teams in a consistent brand experience. Opportunities where I’ve tackled creative problem-solving and helped build great brands include:⛑️ Leveraged social strategy to inspire volunteerism for the premier humanitarian nonprofit in the U.S.⚕️Led campaign management to inform patients on the best, human-centered care at a Fortune 500 healthcare provider.🛜 Propelling brand strategy to simplify and differentiate the tech leader in AI-Native Networking.

Ian Lee's Current Company Details
Juniper Networks

Juniper Networks

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Brand Strategist @ Juniper Networks | Brand Management | Brand Marketing | Brand Governance
Sunnyvale
Website:
juniper.net
Employees:
5
Ian Lee Work Experience Details
  • Juniper Networks
    Brand Strategist
    Juniper Networks Apr 2022 - Present
    Sunnyvale, Ca, Us
    Propelling a global, multi-billion dollar tech brand into the new age of AI through strategic POVs on brand activations, creative briefings, and messaging for corporate brand marketing initiatives spanning innovation, sustainability, and eSports/gaming. Spearheading brand governance and management for a consistent brand identity among various touch points; managing brand approvals and establishing guidelines on visual and verbal identity systems.Simplifying Juniper’s broad offering portfolio via new taxonomy, brand architecture, and naming systems through a data-driven, customer-first POV after years of acquisitions.Leading cross-functional (Product Marketing, Web, Demand Gen, Creative, Brand) project management of high-profile product launches, Brand to Demand campaigns, and other brand creative projects from intake/creative briefing to retrospectives.
  • Harrison And Star
    Brand Planner
    Harrison And Star Oct 2021 - Mar 2022
    New York, Ny, Us
    Bridged brand and engagement strategy for new-and-upcoming pharmaceutical products to reach health care practitioners.
  • Davita Kidney Care
    Marketing Specialist
    Davita Kidney Care Aug 2020 - Oct 2021
    Denver, Co, Us
    Achieved B2C growth for a Fortune 500 company through multi-channel (OOH, display, email, social, etc.) marketing campaigns.
  • American Advertising Federation
    Team Lead, Brand Strategy, 2020 National Advertising Competition
    American Advertising Federation Dec 2019 - Apr 2020
    Washington, District Of Columbia, Us
    Client: AdobeDeveloped an insight-based creative campaign launch for a SaaS, B2B offering.Led team of two in brand strategy including consumer research (e.g. interviews, survey, database, etc.), insight mining, the creative brief, journey mapping, and ultimately, representing the voice of the consumer throughout the creative process.
  • Viasat Inc.
    Brand & Content Strategy
    Viasat Inc. Jun 2019 - Aug 2019
    Carlsbad, Ca, Us
    Developed communications to support employer brand initiatives. Thought partner in naming and exposed to newly minted brand architecture and global brand positioning. Led cross-functional team in a refresh of the internal company story through new t-shirt designs, an internal communications campaign, and a pop-up event on the Carlsbad campus.
  • American Red Cross
    Team Lead, Content & Social Strategy, National Youth Engagement Volunteer Team
    American Red Cross Jul 2018 - Jun 2019
    Washington, Dc, Us
    Developed and executed content and social strategy for over 100,000 youth volunteers across the nation by working cross-functionally across an all-remote, volunteer-led team.Team lead of 4 in various marketing and communications projects to build awareness and consideration of the American Red Cross Youth Engagement sub-brand.
  • American Red Cross
    National Youth Engagement Volunteer Team, Marketing Content Specialist
    American Red Cross Jun 2017 - Jul 2018
    Washington, Dc, Us
    Contributed to various social and content marketing projects to inspire youth volunteerism both externally (current and prospective youth volunteers) and internally (employees and adult volunteer partners).Social marketing team member and program coordinator for Youth Consortium, a nation-wide collaborative network for Red Cross staff and volunteers focused on youth volunteerism.
  • Voltage Ad
    Office Associate
    Voltage Ad Jun 2018 - Jul 2018
    Louisville, Co, Us
    Managed Shopify e-commerce store by fulfilling orders, and coordinating with creative team for product page content.Developed social media plan for Outdoor Retailer event to engage potential clients.
  • Rowdy Mermaid Kombucha
    Brand Strategy Consultant
    Rowdy Mermaid Kombucha Mar 2018 - May 2018
    Boulder, Colorado, Us
    Developed a situation analysis and ad-hoc tactical recommendations to better direct brand positioning to intersect with Generation Z. Primary research lead and facilitated insight mining exercises to feed into strategic recommendations.

Ian Lee Education Details

  • University Of Colorado Boulder
    University Of Colorado Boulder
    Advertising
  • Front Range Community College
    Front Range Community College
    And Related Support Services

Frequently Asked Questions about Ian Lee

What company does Ian Lee work for?

Ian Lee works for Juniper Networks

What is Ian Lee's role at the current company?

Ian Lee's current role is Brand Strategist @ Juniper Networks | Brand Management | Brand Marketing | Brand Governance.

What is Ian Lee's email address?

Ian Lee's email address is il****@****ita.com

What schools did Ian Lee attend?

Ian Lee attended University Of Colorado Boulder, Front Range Community College.

Who are Ian Lee's colleagues?

Ian Lee's colleagues are David Upcher, Pasvorn Boonmark, David Winningham, Jr, Raj Panda, Guruprasad Pn, Parth Sarupria, Anisha Damani.

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