Leading the pivot from Social Commerce to an obsessively curated design marketplace, through focused campaigns, launching new channels and optimizing communications across owned and offline ecosystems.YOY Sales increased by 30+%

Leading Art Direction for North America Consumer Direct Studios & operationalizing season-agnostic creative strategy across North America for:- Nike Basketball- Nike Running- Dunk- Air Force 1- Air Max

Managed a team of 25 and lead development of all creative across video, photo, design, and live broadcast.

Heading up asset creation from in-app experience to marketing, ranging from video production, photography, graphic design & 3d motion.

- Managing & directing the creative services team of 5 with disciplines ranging from marketing assets, product design, photography and motion graphics.- Developing brand voice for NTWRK through social assets, photography style, and special projects (ie AR instagram filters)- Leading rebrand of 6 million dollar apparel company, Faze Clan. Completely overhauling branding, photography, product design, ecom experience, and other touch-points- Creating 2 in house apparel and collectibles brands

- Responsible for directing brand development for over 60+ clients ranging from influeners, musicians, actors, athletes and celebrities in the apparel and consumer goods space.- Expanding a team of graphic designers to a full creative production team of 10+ responsible for creating: Branding, Apparel, Consumer Goods, Marketing, Experiential Activations, Pop-Up Shops, Social Media Assets, Video Production and Editing, and Photo Shoots.- Leading design team to creating multiple multi-million dollar apparel brands. - Actively engaging clients and potential clients; bringing their ideas to reality.

Leading Creative Campaigns for Companies such as:- Live Nation: Complete creative direction for their Ones To Watch Division who focuses on up and coming artists. Heading branding for 5 separate event series.- GoldenVoice: Complete creative direction for GV's newest festival in Oakland California, Blurry Vision. Conceptualized, developed and executed all visual assets from main festival poster, logo, type, website, outdoor marketing and merchandise.- WeWork: Heading creative for their West division ranging from Vancouver to Houston. Creating branding, digital, and physical assets for campaigns and events.Creative Direction For Artists such as:- Party Favor- Chris Lake & Chris Lorenzo- Blessus (Alison Wonderland)- Gravesand many more.

Created, branded and performed in a music act for 4 years which led to world tours; playing infront of 10,000+ people at festivals like Coachella, EDC, Ultra; and adding the worlds biggest artists, promoters, influencers and brands to our social media networks.- Endorsements from brands like Nike, Native Instruments, Pioneer and the Los Angeles Galaxy (MLS).- Headlined tours spanning the globe including Australia, Mexico, Europe, China and every state in the union- Personally conceptualized, designed and created all branding, visual assets and merchandise for the group" Bixel Boys might just be the most universally respected act bubbling up from the L.A underground at the moment. " - Thump Mag (Vice Media)

Sports-lifestyle brand FREELIFE was a passion project that developed into a full-time job. Developed the brand from 1 t-shirt into an entire product line with over a dozen SKU’s.- Featured on the Cover of Rollingstone India being worn by world famous DJ Skrillex- Developed and executed charitable campaigns resulting in donations of over $50,000 to Camp Kesem, a charity dedicated to children affected by cancer- Brand championed and worn by such celeberities such as The Chainsmokers, Diplo, Skrillex, Alexander Wang, Lil Jon, Martin Garrix, Dillon Francis, Halsey, Vic Mensa and many more"Take a look at your favorite DJs’ Instagrams and I bet you’ll find FREELIFE gear in 90% of them. The contagious fashion movement is the brainchild of Bixel Boys member, Ian MacPherson, who put a stop to his career in creative marketing to pursue the DJ life full time with his partner Rob May in 2013. Even though he traded in proposal decks for DJ decks, his propensity for out-of-the-box branding stuck close to him, leading to a brilliant brand that has organically complemented the Bixel Boys sound." - NEST HQ (OWSLA Network)

Contracted consultant for blossoming mobile marketplace app Revel. Tasked with increasing the brand’s presence among tastemakaters, influencers and artists. During the 8 month contract I created campaigns and events with influencers like Virgil Abloh (Kanye West’s Creative Director), The Standard Hotels, VICE Magazine, Deckstar- Management, and Kill Spencer.

Joined as an unpaid intern, then hired and promoted rapidly to Creative Manager for LA’s premiere discovery agency. Spearheaded all creative campaigns (digital, event and experiential) and over 200 events for clients including Lexus, Samsung, AEG, Live Nation, MTV, Intel, Go Pro, Guess, PUMA, Wildfox, New Era, Interscope, Andre Balaz Properties, Ace Hotels, ASOS.com, Belkin, Diesel, Red Bull, Oakley, Heineken, WeTransfer and many others. Responsible for designing, producing and executing all consumer facing and internal assets.

What started as an internship at 19 years old would become a full-time employment through college. Designed everything tech-packs for a concept shoe line, to print ads seen in Thrasher and Skateboarding mags, to skate-decks for Mexico City’s premiere professional skaters.