Ian Macritchie Email & Phone Number

Los Angeles, California, Us

Visual Innovation Studio is FOX Entertainment’s in-house Design agency. The VIS team services traditional marketing needs as well as ever-evolving business and branding needs across FOX Entertainment and its family of companies - Crafting brands through traditional design techniques and leading edge technologies. As SVP of FOX Entertainment's Visual Innovation Studio, I provide a unifying vision for a team of 50 designers, artists and project managers - both on a creative and operational level. This leadership role supports marketing and business goals while keeping a tight grip on craft, pushing creativity and engaging the team in new ways. Additionally, the role oversees the brand identity for the FOX network and FOX Entertainment at large.Highlights include delivering dozens of tightly integrated 360 campaigns for FOX's slate of entertainment properties, overseeing the design identity and key visual development for Gordon Ramsay's Studio Ramsay Global and helping launch FOX Entertainment's global sales distribution initiative.

Los Angeles, California, Us

• Tapped by leadership to craft a culture for design excellence across the company — elevating capability, refining process, adopting best practices, and modernizing/positioning the entertainment brand for evolution and success in a rapidly changing competitive landscape.• Lead a multi-disciplinary team of internal designers, creative directors, producers, and external agency partners — producing numerous award-winning motion design and brand identity campaigns.• Architected an atmosphere of deep collaboration and creativity — connecting business stakeholders with creative early on to solidify design strategy and direction while positioning the consumer at the epicenter of all decision-making to maximize engagement and viewership.• Close partner and confidant to senior leadership, consistently injecting ideas and solutions grounded in visual storytelling and motion design to increase effectiveness — radically transforming the 2019 slate introduction experience for advertisers to increase YoY ad bookings.• Spearheaded the brand evolution of FOX from a television network into a modern entertainment brand — driving close collaboration with internal stakeholders to architect, gain agreement, and adhere to the new globally-scalable brand positioning, strategy, and B2B / B2C design identity.

Los Angeles, California, Us

• Tapped by the network’s VP, Broadcast Design to lead a team of 19 designers and producers in the development of creative solutions for all network properties and the overall FOX brand — directing budgets, hiring, and external relationships with agency partners.• Reinvigorated the team with fresh talent and a design-forward aesthetic — building a process-oriented culture of creativity, best practices and accountability — helping drive a multi-million-dollar annual budget with optimal efficiency, precision, and increased quality across the board.• Further streamlined design team workflow and capability with the introduction of new tools and methodologies for 3D animation, rendering, review, and approval — unlocking greater control, flexibility, and optimization of production timelines.• Led creative strategy and design execution of 20+ multi-channel campaigns per year — driving deep collaboration across the organization to achieve design synergy.• Selected by leadership to course-correct a major overhaul of the FOX brand — quickly transitioning the derailed project away from the existing agency partner and leading the in-house team to successfully launch within 90 days.

Century City, Ca, Ca, Us

• Recruited to be a key contributor for the broadcast giant, translating design strategy into informed deliverables for creative campaigns — supporting many of the network’s highest-visibility properties.• Led the end-to-end conception and delivery of various multidisciplinary design projects for FOX networks spanning the design of outdoor advertising media, multi-screen presentations, and logo design.• Responsible for the concept, execution, and final delivery of various multidisciplinary design projects FOX network that includes off-air work includes designing for outdoor advertising media, multi-screen presentations & logo design.• End-to-end owner of branding and broadcast package design for 12+ series annually — driving collaboration with print, A/V, publicity, promotions, and national media to launch The X Factor, American Idol, Glee, 24, The Simpsons, House, Family Guy, and Bob’s Burgers, among others.

Burbank, Ca, Us

• Hand-picked to help creatively consolidate UPN & The WB into the new network brand, The CW — establishing its brand identity, refining its brand packages/footprint, and providing design aesthetic for many of its marketing programs. • Played a key role in translating and implementing the new network’s design identity and framework into practical brand assets and graphics, including broadcast packaging, network bumpers, backplates, and on-air promotion toolkits.

• Referred into the young-adult-focused television network as broadcast designer and key contributor on numerous marketing and promotions projects for the network’s high-profile entertainment properties.• Received a masterclass in targeting the coveted youth demographic, developing & marketing entertainment brands, and leveraging design strategy to tap into the cultural conversation.

CAREER HIGHLIGHTS:Dynamic Creative Leader • Led the end-to-end production of countless creative projects and endeavors ranging in size and scope — personally playing a key role on numerous simultaneous projects on any given day.Design Prowess• Brings a highly conceptual design esthetic with a strong command of visual communication design principles — never losing sight of the brand requirements, narrative, or management of the creative process.Experience Tested • Comprehensive background of successful experience translating creative vision into high-profile brands, content, and multi-channel marketing programs while leading cross-functional teams of designers, writers, content creators, social media managers, front-end designers, and developers.KEY QUALIFICATIONS:Creativity Driver• Battle-tested creative leader with strong practical & business sense and a unique perspective fueled from years of translating creative insights into actionable plans and high-visibility campaigns.Multidisciplinary Storyteller• Strategic, analytical, and articulate brand advocate with strong design sensibility reinforced by deep knowledge in graphic & motion design, visual effects, image creation and packaging/pitching solutions.In the Details• Hands-on big picture thinker adept at steering high-level vision while simultaneously digging into the details at the project level — with a sharp focus on short-term goals, long-term strategy, and ROI.Bridge Builder• Known for maximizing resource potential, building/rallying teams and bridging the sometimes-divergent gap between business, technology, and creative stakeholders.PROJECT EXPERTISE:Brand Identity ▪︎ Campaign Architect ▪︎ Corporate Design Collateral ▪︎ Creative Direction ▪︎ Design Direction ▪︎ Design Identity ▪︎ Design Strategy ▪︎ Live Action Production ▪︎ Marketing Design Direction ▪︎ Motion Design ▪︎ VFX

Bachelor Of Arts - Ba, Visual & Media Arts

Coursework In Graphic Design & Industrial Design

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