Ian Mansley Email & Phone Number

With the support of a talented team of category & subject matter experts, I lead the engagement with two of our leading global partners. I make the connections around the world to provide creative cost-effective research solutions that deliver compelling brand propositions, a competitive advantage and a tangible return on investment.By connecting R&D & Marketing teams and leveraging global best practice, we bring precision to the product development process, focusing on the key metrics and engineering the sensory characteristics that deliver brand success.

Oxford, United Kingdom

I lead a team of 30 Analysts in helping a diverse client portfolio of UK’s leading food & drink brand manufacturers make better-informed decisions & deliver their business objectives. Accountable for providing high service levels and a return on their investment in measurement & data analytics. Governance of initiatives including the Thought Leadership agenda, commercial KPIs as well as personally delivering high-profile insight presentations to senior stakeholders.

Oxford, United Kingdom

I took on accountability for negotiating and managing regional & global client relationships in industries including confectionery, chilled, frozen, health & personal care and household categories. Negotiated the first long term $30MM global agreement for a leading consumer healthcare manufacturer to deliver mutual efficiencies and a stronger global relationship; leveraging legal, commercial & global operations network to align contracts under a global framework.

I developed new, open and collaborative regional relationships with a portfolio of leading European fmcg manufacturers. Through a resolute client-focus in support of NPD, advertising and trade initiatives, delivered a 30% uplift in investment and deliver competitive advantage in-market with a leading frozen food player. Played an integral role in informing and influencing a change of strategy to refocus on the core. Secured a multi-year regional contractual commitment for a global household & personal care business that formed a solid foundation to deliver 20% revenue growth in Europe.

Analysis of multi-country and multiple-source data to deliver focussed and actionable insights in support of this Global Household Manufacturers' business objectives. An integral member of Chairman’s Award winning team where the client recognised and acknowledged the Nielsen team’s impact in informing strategic and tactical decision-making to deliver a 15% revenue increase.

I was asked to relinquish the training role to take on responsibility for managing one of our top UK clients. I quickly secured board & senior management engagement through collaborative engagement with key stakeholders providing objective business reviews and strategic issue-based presentations. I managed a high performing team in adopting a consultative approach to deliver new and bespoke solutions to address client business needs e.g. Media Mix Modelling, CRM study.

Embedding a new way of working:I was asked by the business to step back into a training role as the Go to Market Coach; a role in which I laid the foundations and started to realise the benefits of consistent & effective approaches that would elevate the quality of our client engagementI designed & delivered Analytic Process Refocus workshops training to raise the standards of our client deliverables, focusing on the impact and implications of analysis with 100+ individuals trained and assessed.Coached individuals to develop skills and build confidence in their client engagement – immediate positive results measured through clients’ presentation feedback scores and client satisfaction surveys.

I joined the Global leaders in Innovation research – BASES - to deliver bolder, bigger, more sustainable, margin enhancing innovations. The role afforded the opportunity to further develop consultative and client management skills (on an international stage), as well as learning new sales forecasting techniques, developing study & questionnaire design and the use of Quanvert software for analysis purposes.

In a bid to further my interest in consumer research, I joined the newly-formed Consulting Group delivering incremental, ad hoc based projects to hit against client’s business priorities working on segmentation & targeting, product portfolio analysis and trade desk presentations. Consistent over-achievement of sales target merited three promotions in my time in this group.It was also my first taste of management with a team of four analysts – all of whom have gone on to build successful careers.

Oxford, United Kingdom

Client Management Introduction: I joined ACNielsen in May ’94 as an Account Executive working with continuous data in support of a portfolio of clients. I was soon assigned to take on additional responsibility to cover consumer panel specialism on a major account and promoted to Account Manager Jan ’95.

Henley

My first pure Research role. Project-based studies for the leader in the Greeting Cards market designed to identify the best performing lines and evaluating different merchandising solutions. I employed a variety of quantitative and qualitative research techniques including hall & store tests, focus groups & desk research and quickly grasped the value of research in the decision-making process to deliver more actionable reports and recommendations.

Oxford, United Kingdom

Graduate training program provided early involvement in a number of roles within the sales & marketing teams within this car parts distributor. Researched and established a market-driven pricing process to respond to increasing competitor activity.

Bicester

“Get some sales experience”Took on board the recommendation - as a solid grounding for future marketing roles - and called on newsagents, petrol forecourts and canteens for this confectionery & tobacco wholesaler.Despite the company car, the role was short-lived and I opted for perceived career opportunities that graduate training role at Unipart offered.

Chalgrove

Flattered to be asked to return to my university placement company (an office furniture manufacturer) in a role encompassing product management, brochure design, copy writing and ad design & placement.