Marketing and Brand Strategy Expert | Creating Compelling, Results-Driven CampaignsI am a dynamic marketing leader with over 15 years of experience crafting high-impact brand strategies and marketing campaigns for a diverse array of industries, including tech, consumer goods, entertainment, automotive, and fine arts. I specialize in developing brand narratives that resonate with audiences and drive growth, with a proven record of enhancing brand visibility, market presence, and ROI.Transforming Brand Experiences Through Live EngagementMy passion lies in creating transformative brand experiences, especially through live events and cross-platform campaigns that engage customers in meaningful ways. Working closely with cross-functional teams, I ensure alignment across print, broadcast, social media, digital, retail, and PR channels—delivering seamless, consistent messaging that protects brand equity and fosters authentic customer relationships.Key Expertise: Strategic Marketing, Brand Development, and Go-to-Market ExecutionI bring extensive experience in strategic marketing, sales enablement, market research, demand generation, grassroots programs, and public relations. My work has helped brands bridge the gap between company goals and customer expectations, ensuring transparency, collaboration, and excellence in every campaign.Commitment to Responsible and Inclusive LeadershipI am dedicated to responsible management, fostering environments where team contributions are valued, and personal growth is prioritized. Through collaboration, education, and a commitment to shared goals, I strive to shape positive, innovative workplaces that deliver exceptional results.
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Co-FounderBenchmark | Retail + GalleryPortland, Or, Us -
Director Of Brand Strategy & ProductionUplift Dec 2022 - PresentPortland, Oregon, United States*Previously Pressure Point CreativeProducing events that inspire, unite, and bring joy to the world, all while supporting people and the planet. As a B Corp certified experiential events agency, we bring a social and environmental lens to every facet of event production. This includes:Experiential events: Celebrity tie-ins, artist collaborations, retail pop-ups, influencer marketing, interactive product releases, custom product launches, and more. Logistics: Vendor coordination, staffing, sustainable waste management, budgeting, event permitting, venue selection, and more. -
Director, Brand MarketingBenchmark | Retail + Gallery Sep 2023 - PresentPortland, Oregon, United States• Designed and launched an interactive retail and event space, establishing a unique experiential destination that engages and inspires customers.• Collaborated with stakeholders on business strategy, creative development, and retail execution to align brand initiatives with overall business objectives.• Produced a series of high-impact events that exceeded customer expectations and built brand loyalty, even under tight timelines. -
Director, Brand MarketingBia Blends Jan 2022 - PresentPortland, Oregon Metropolitan Area• Developed and launched a direct-to-consumer B-vitamin energy drink, capturing a niche segment and expanding distribution from Portland to the entire West Coast.• Created and executed a community-focused marketing strategy with grassroots programs and high-impact digital and physical marketing materials to drive brand growth.• Oversaw brand messaging to ensure consistent, targeted communication across all channels. -
Director Of Brand Strategy & ProductionPressure Point Creative Oct 2006 - Nov 2022Portland + Los Angeles• Led brand strategy and cross-functional teams to deliver impactful campaigns that elevated brand visibility and market share for diverse clients.• Spearheaded development of brand assets, including digital content, promotional collateral, and advertising materials, ensuring alignment with brand identity and client goals.• Built and nurtured strong client relationships with clients from Fortune 500s to startups.• Strategically optimized campaign processes, driving cost savings and improving reach without sacrificing quality or brand integrity. -
Director Of Brand Strategy & ProductionBeyond The Streets Llc 2018 - 2020La Ny +BEYOND THE STREETS (BTS) is the premier exhibition of graffiti, street art and beyond, celebrating the soaring heights to which the world’s most recognizable modern art movement has risen. BTS is a groundbreaking multimedia showcase of paintings, sculpture, photography, installations and more throughout 40,000+ sq ft of industrial indoor and outdoor space.The exhibition opens to the public in Los Angeles on May 6, 2018. The exhibition is produced by Pressure Point Creative.
Ian Mazie Education Details
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Graphic Design -
Bethesda-Chevy Chase High School
Frequently Asked Questions about Ian Mazie
What company does Ian Mazie work for?
Ian Mazie works for Benchmark | Retail + Gallery
What is Ian Mazie's role at the current company?
Ian Mazie's current role is Co-Founder.
What schools did Ian Mazie attend?
Ian Mazie attended School Of The Museum Of Fine Arts, Bethesda-Chevy Chase High School.
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