- Partners directly with Honcho in strategic planning for Honcho Campout festival- Oversees Festival Load-In + Load-Out, Run of Show management, festival infrastructure, staging movements, vendor management + deliveries- Leads Production team (10-12 members) - coordinates directly with Venue, Operations team, Festival staff and producers

Established Partnership programming from the ground up- Driving revenue of ~$2.5-3mil on annual basis- Accounting for 25-30% of company revenue contribution- Optimizing promotional discount strategy to drive customer engagement- Development of long-term sponsorship campaigns (NFL Alumni Association, CNN, Ben Greenfield, Erewhon and more)Development of affiliate marketing program by utilizing a variety of affiliate partners in order to expand brand awareness, optimize sales funnel strategies and increase sales conversions- Campaigns include: Influencer ‘I Tried It’ campaigns, Middle funnel product reviews, podcast partners, biohacking personalities, celebrities/athletes and sponsorship programs with content publishers (CNN, Sports Illustrated, Active.com, Daily Beast, Mindbodygreen, Buzzfeed, and more)Established Business Development channel, focusing on bulk order programming through employee wellness, athletics, first responders, online health providers, practitioners and moreOversees Event/Experiential programming focused on Apollo wearable demo experiences, on-site sales and content capture campaigns- Coordinated Apollo event presence at events/conferences like CES, Wimbledon, SXSW, Art Basel, Daybreaker, Summit at Sea Series, Psychedelic Science, Biohacking Conference, NSCA, CSCCa and more. - Engaged with wellness brands like Erewhon, Open Studio Venice for experiential projects

Enhancing the events marketing strategic plan by ensuring a high degree of execution for all projects - setting goals to maximize exposure to new and existing customers, as well as key influencer markets to drive increased sales transactions. Implementation of strategic approval process for prospective sponsorship and event programs.Developing event management processes, maintaining performance management strategy, and overseeing deliverables to achieve growth within corporately sponsored event activities. Communicating performance of projects by tracking metrics and key measures of success for all events.Managing contract negotiations for sponsorship and partnership opportunities, athlete/celebrity endorsements and other agreements related to consumer and professional events.Ensure all grand openings of new stores and re-openings of existing stores are properly executed and succeed in attracting new customers.Implement a field promotions strategy that maximizes grassroots efforts.Budget management, ensuring a strong fiscal oversight of expenses to ensure investments are appropriately managed while identify ways to control costs where scarce resources are utilized more efficiently.Managing Agency & Vendor relations, consulting new and existing relationships to enhance experiential projects.

Manager of venue acquisition, tour routing, brand marketing & ticketing for WWE brand, NXT. Expanded 2015 touring schedule to 120 total events from previous annual average of 78 events, including debuts in markets across the United States, a festival partnership with William Morris Endeavors & the introduction of the brand’s first international bookings in a 7 event tour of the United Kingdom.Increased Gross Ticket Sales by 90% from previous year by third quarter of 2015, exceeding over $3mil in ticket sales.Manager of 25-member Full Sail Student Initiative Internship and Scholarship Program practicing within the realm of Live Event Marketing and Event ProductionDevelop media buying (TV, Radio, Print & Outdoor) campaigns and advertising strategy based upon assigned budgets, coordinates with internal departments (i.e. PR and Sponsorship) concerning different avenues of promoting events, and develops strong relationships with local partners in all aspects to create ties with potential sponsors and retailersDevelop and execute WWE activations (over 200, to date) with media partners, sponsorship clients, and charity organizations (Make-A-Wish, Susan G. Komen For The Cure, Dream Foundation, Boys & Girls Club of America, among others)

Founder of Independent Event Promotions company specializing in event production, experiential marketing, talent buying, social media marketing and fundraiser campaigning.

Recruits and Trains Team of Street Promoters, Develops Sales Boosting Strategies via Social Media, Coordinates Direct Communication with Businesses for Sponsorship/Partnership Relations

Oversight of Production & Hospitality Development for Touring Acts

Development of Visual Marketing processes aimed to enhance consumer in-store experience