Ian is the creative equivalent of a Swiss Army knife: a multidisciplinary copywriter and strategic thinker who has spent nearly 20 years solving business problems using creativity. His portfolio spans FMCG, auto, financial services, and luxury lifestyle brands and his work has been recognised both locally and internationally. He’s a passionate ultra trail runner and if he’s not in front of his computer, he’s probably running up a mountain somewhere.
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Integrated Communications ManagerFoondamate Aug 2024 - PresentCity Of Cape Town, Western Cape, South Africa -
Freelance Senior CopywriterNinety9Cents Aug 2023 - Jun 2024I worked as a contract digital copywriter on the Checkers account. My work includesd creating content strategies and conceptualising campaigns for Sixty60, Little Shop, Easter, Black Friday, Christmas, and more, then rolling out content for web, mailers, social posts and paid media. -
Senior CopywriterTeam Enterprises Aug 2021 - Jun 2023Cape Town, Western Cape, South AfricaI was a remote resource for one of America's experiential marketing and events agencies. I was responsible for the development of immersive brand experiences, pop-up activations, product launches, and brand experience centers. Clients include: Bacardi, RJR/VUSE, Amazon, Havana Club, Grey Goose, and La Roche Posay -
Senior CopywriterNinety9Cents Nov 2016 - Jul 2021Cape Town, Western Cape, South AfricaI worked in a fast-paced studio creating all online content for Checkers – one of South Africa’sleading supermarkets. Work included creating content strategies and conceptualising campaigns for Little Shop, Easter, Black Friday, Christmas, Back to School, Heydays, and more, then rolling out content for web, mailers, social posts and paid media.
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Senior CopywriterWeylandts Jan 2015 - Oct 2016Cape Town, Western Cape, South AfricaI was responsible for all copy originating from Weylandts’ in-house studio, including weekly social media content, weekly database mailer content, quarterly conceptual Sale campaigns, TTL brand campaigns and annual brand TV ads. -
Creative Group HeadOgilvyone Worldwide Apr 2013 - Sep 2014Cape Town, Western Cape, South AfricaI worked in Ogilvy’s specialist interactive department to create digitally-led advertisingcampaigns for some of the world’s most iconic brands; pitching-for and winning new business; overseeing the output of junior teams. Clients included Audi, Volkswagen, Stimorol/Mondelez, Carling Black Label, Anglo American, Intel, NSRI and WWF -
Creative CopywriterFcb Global Jul 2009 - Mar 2013Cape Town, Western Cape, South AfricaI worked as part of a team to create integrated advertising campaigns for some of South Africa’s best-loved brands; writing and producing TV, radio and AV scripts, creating and overseeing tactical activations, bringing themed conferences and roadshows to life, winning new business and mentoring junior staff. Clients included: Santam, Engen, Savanna, Momentum, Van Schaik Bookstores and NICRO -
CopywriterPublicis London Sep 2006 - Jul 2008London, England, United KingdomI worked as part of a team to produce integrated pan-European campaigns; creating engagingDM communications; conceptualising and implementing ideas for on-line launch sites as well as general copywriting, researching and proof reading. Clients included: Renault, Hewlett-Packard, Zurich Insurance, New Look, Cadbury’s and McArthurGlen Designer Outlets
Ian Metcalfe Education Details
Frequently Asked Questions about Ian Metcalfe
What company does Ian Metcalfe work for?
Ian Metcalfe works for Foondamate
What is Ian Metcalfe's role at the current company?
Ian Metcalfe's current role is Integrated Communications Manager.
What schools did Ian Metcalfe attend?
Ian Metcalfe attended Varsity College.
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Ian Metcalfe
Zürich Metropolitan Area
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