Ian Millar Email & Phone Number

Canada

Canada

Toronto, Ontario, Canada

- Pitch prospective clients in the sports, entertainment and gaming industry on AIR MILES partnership programs - Create customized proposal decks for each opportunity based on client objectives- Cold outreach with >50% response rate - Managing onboarded partners on a day-to-day basis, evaluating campaign performance and presenting renewal opportunities

Toronto, Canada Area

- Evaluate a variety of potential partners through cost evaluation, portfolio alignment, product qualities, and current market trends to analyze business and growth potential - New partner onboarding - Budget and P&L financial management- Brand management- Event planning and execution - Presentation leadership- Excellent time management - review up to 50 brands at any given time- Create monthly performance reports- Represent the company at major trade shows

Mississauga, Ontario, Canada

Toronto, Canada Area

- Ideate, develop and execute media plans for a variety of clients, mainly Labatt, designed to achieve brand initiatives from brief to completion, managing multi-million dollar budgets - Work daily with brand managers, creative and PR agencies on media strategy and execution - Amplification of social media content through multiple platforms (Facebook, Twitter, Instagram)- Present both traditional (TV, OOH, print, radio) and digital media plans directly to client - Complete post campaign report and analysis

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

- Produce weekly reports providing insight and recommendations to clients on their social media performances- Created tracking maps to plot various functions of brand Facebook pages

- Promote the Junior Jays program at various community events in Ontario - Promote the Toronto Blue Jays brand at events to a younger, future market- Set-up events for kids to take part in and gain exposure to baseball

Toronto, Canada Area

- Manage the experiential marketing staff for Maple Leafs/Raptors games - Coordinate multiple charitable events and organized media - Execute weekly promotions including Guys Night Out and Family Fun Day- Assist marketing managers in a multitude of daily marketing tasks- High level of responsibility in execution of various promotional events, contests- Coordinate internal requests for marketing material- Assortment of internet and marketing research used in promotional executions;

Bachelor'S Degree, Business Administration; Marketing, Honours

Diploma, Sport Business Management, Honour Roll

Activities and Societies: Co-chair, Marketing Committee - Durham College Sport Business Management Conference