Marketing Manager
Key Responsibilities include: • Growing the company’s online presence on digital platforms• Content curation and promotion.• Executing, measuring and reporting on digital marketing campaigns.• Strategizing, executing and reporting on advertising campaigns. i.e., social media Ads, Google Ads & SEO/SEM.• Drafting themed written material such as company’s marketing partnerships and campaigns.• Arrange interviews and editorial material with key artists and industry… Show more Key Responsibilities include: • Growing the company’s online presence on digital platforms• Content curation and promotion.• Executing, measuring and reporting on digital marketing campaigns.• Strategizing, executing and reporting on advertising campaigns. i.e., social media Ads, Google Ads & SEO/SEM.• Drafting themed written material such as company’s marketing partnerships and campaigns.• Arrange interviews and editorial material with key artists and industry players.• Growing and maintaining active In-App users through digital platforms.• Identify, manage and lead influencer-based marketing.• Recruit, train and manage micro-influencers, fans & student groups.• Execute on-ground activations and influencing on digital campaigns.• Work with other regional teams in Africa and offer overall support to the marketing department.• Deliver weekly and monthly analytic reports on KPIs & OKRs set.Key Mentions:• Took over added marketing responsibilities in place of the Country Marketing Manager in Jan 2024.• Worked with other regional teams across Africa to offer overall support to the marketing department.• Built formidable relationships with a plethora of artists working towards their promotional needs.• Established strong connections with Key industry stakeholders spanning from Aggregators, Record Labels, Media houses and beyond.• Facilitated the launch of music projects for multiple artists in collaboration with Boomplay.• Been a major contribution to the success of a number Boomplay events & campaigns including Artist Forums in 2019 & 2021, the BoomFest music concert in April 2024 and Campus Tours throughout my tenure.• Contributed significantly to the success of Boomplay, leading to the accumulation of multiple prestigious awards over the years. Show less