Ian Nowakowski Email & Phone Number

San Diego, California, United States

• Create comprehensive and cross-functional go-to-market and tactical marketing beat plans for seasonal content, engagement beats, IP collaborations, and all vehicle-related content for Rocket League, Rocket Racing, and.
• Establish and lead cross-functional planning and tactical meetings for marketing beats across Rocket League, Rocket Racing, and the Fortnite Ecosystem Vehicle initiatives.
• Work cross-departmentally with product, analytics, and partnership teams to identify areas and markets of opportunity, and implement those insights in authentic ways to create resonate marketing campaigns.
• Manage marketing relationships with various IP partners (Disney, Marvel, McLaren, BMW, and more) and align those teams with our go-to-market campaigns.

• Lead a team of direct reports, agencies, and contractors to create all communications, marketing, social media, and branding for Rocket League Esports, ensuring the highest standard of quality.
• Coordinate cross-team communication for Rocket League Esports publishing, social media, marketing, and communications, resulting in a cohesive brand message across all public channels.
• Develop and execute the creative vision for Rocket League Esports, driving engagement and growth through effective publishing, social media, communications, marketing, and brand strategies.
• Monitor and measure KPIs while managing budgets, optimizing campaigns, and ensuring maximum ROI.

San Diego, California, United States

• Managed a team of direct reports, agencies, and contractors to expand quality content, social media, marketing, and fan communications for Rocket League Esports.
• Devised a successful publishing, communications, marketing, social media, and content strategy that surpassed internal engagement, reach, and viewership targets.
• Led internal and external creative teams to further establish the brand identity and voice of Rocket League Esports.

• Defined and established the distinct voice and communication style of the Rocket League Esports brand.
• Executed an effective and consistent communications, social media, marketing, and content strategy across multiple seasons.
• Implemented streamlined metric and KPI reporting through social listening and on-platform tools.

San Diego, California, United States

• Led esports community building efforts for Psyonix.
• Monitored and engage with the community on various topics important to players and fans.
• Managed all Rocket League Esports social channels.

Worldwide

• Wrote reviews, news, and in-depth esports articles.

Worldwide

• Wrote and edited official communications, articles, and announcements for League of Legends’ professional circuits.
• Ideated and wrote scripts for video content series.

Escondido, California

• Streamlined the distribution process.
• Manage relationships with 15+ distribution partners (Audible, Downpour, etc).

Bachelor Of Arts (B.A.), Mass Media, 3.985

Activities and Societies: Golden Key Honors Society, Dean's List

General Education, 4.00

Activities and Societies: Collegiate Men's Volleyball Team, Dean's List