Ian Nowakowski Email & Phone Number

San Diego, California, United States

• Create comprehensive and cross-functional go-to-market and tactical marketing beat plans for seasonal content, engagement beats, IP collaborations, and all vehicle-related content for Rocket League, Rocket Racing, and vehicle content in the Fortnite ecosystem.• Establish and lead cross-functional planning and tactical meetings for marketing beats across Rocket League, Rocket Racing, and the Fortnite Ecosystem Vehicle initiatives.• Work cross-departmentally with product, analytics, and partnership teams to identify areas and markets of opportunity, and implement those insights in authentic ways to create resonate marketing campaigns.• Manage marketing relationships with various IP partners (Disney, Marvel, McLaren, BMW, and more) and align those teams with our go-to-market campaigns.

• Lead a team of direct reports, agencies, and contractors to create all communications, marketing, social media, and branding for Rocket League Esports, ensuring the highest standard of quality.• Coordinate cross-team communication for Rocket League Esports publishing, social media, marketing, and communications, resulting in a cohesive brand message across all public channels.• Develop and execute the creative vision for Rocket League Esports, driving engagement and growth through effective publishing, social media, communications, marketing, and brand strategies.• Monitor and measure KPIs while managing budgets, optimizing campaigns, and ensuring maximum ROI.

San Diego, California, United States

• Managed a team of direct reports, agencies, and contractors to expand quality content, social media, marketing, and fan communications for Rocket League Esports.• Devised a successful publishing, communications, marketing, social media, and content strategy that surpassed internal engagement, reach, and viewership targets.• Led internal and external creative teams to further establish the brand identity and voice of Rocket League Esports.

• Defined and established the distinct voice and communication style of the Rocket League Esports brand.• Executed an effective and consistent communications, social media, marketing, and content strategy across multiple seasons.• Implemented streamlined metric and KPI reporting through social listening and on-platform tools.

San Diego, California, United States

• Led esports community building efforts for Psyonix.• Monitored and engage with the community on various topics important to players and fans.• Managed all Rocket League Esports social channels.

Worldwide

• Wrote reviews, news, and in-depth esports articles.

Worldwide

• Wrote and edited official communications, articles, and announcements for League of Legends’ professional circuits.• Ideated and wrote scripts for video content series.

Escondido, California

• Streamlined the distribution process.• Manage relationships with 15+ distribution partners (Audible, Downpour, etc).

Bachelor Of Arts (B.A.), Mass Media, 3.985

Activities and Societies: Golden Key Honors Society, Dean's List

General Education, 4.00

Activities and Societies: Collegiate Men's Volleyball Team, Dean's List