Ian Pearson Email & Phone Number

Considerable business development, digital marketing, and project management experience, with a strong analytical background gained from working for 7 years across a broad range of projects, roles and responsibilities, within the online Business to Consumer wine industry.Keen business acumen and insights, proven investigative, problem solving, and decision-making skills, and established track record of consistent delivery against key performance goals. Hands on experience of introduction, User Acceptance Testing, optimisation and management of enterprise-level eCommerce systems (eWinery and Konakart), Consumer Relationship Management systems (Salesforce and Rightnow), Telecommuncation system (Aspect), POS system (Revel) and Marketing Automation systems (Eloqua, ExactTarget, EzyMsg).

Listed skills include Marketing Strategy, Key Account Management, Marketing Communications, Customer Service, and 31 others.

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  Direct To Consumer Business Analyst

  Treasury Wine Estates

  Jul 2010 - Present - Melbourne, Australia

  Digital Business Analyst/Subject Matter Expert within the Business to Consumer marketing division of Treasury Wine Estates (TWE) which drove sales at cellar door amd online of brands such as Penfolds, Wolf Blass, Rosemount and Lindemans through online marketing, cellar door visitation and events.TWE is the world’s largest publicly listed wine company with annual sales of 32 million cases of wine, revenues of circa AU$1.7 billion, and over 3,500 employees. The Business to Consumer division of TWE has an annual turnover of circa AU$28 million.