Hospitality IoT Ecosystem Development

Collaborated with senior leadership and the Cox Business sales team to define and execute the product and go-to-market strategy for Smart Communities, commercialize the “smart cities” offering and position the business for accelerated growth.• Led market research initiatives to define the strategy for the Mixed Use Real Estate and municipal spaces including market sizing, segmentation, identification of key value drivers and validation of product/market fit.• Worked to harden the core computer vision/video analytics offering to address curbside management, parking, traffic and safety and security market opportunities. • Developed and refined the commercial pricing strategy, provided custom pricing to support specific deals and positioned team for shift to a value-based pricing model.• Created and delivered pitches to strategic municipal and mixed use development prospects.• Helped define and automate the CRM process from opportunity identification to active project and establish roles and responsibilities via RACI matrix.

Served as principal on Wingspan, a team charged with driving growth across Comcast NBCUniversal’s global portfolio of businesses. Created innovative internal and external partnerships enabling individual operating units/product teams to leverage value created anywhere in the company to achieve their revenue and growth objectives. Led strategic development initiatives across: Esports and gaming; Enterprise Businesses, Venues and Mixed Use Developments; Corporate Social Responsibility (CSR); and Core Platforms. • Led efforts to integrate esports assets, including Philadelphia Fusion, T1 and Nerd Street Gamers with core businesses.• Championed One Comcast strategy in pitches to large mixed-use developers and enterprise customers in variety of verticals, including hospitality, retail, food service, and stadiums.• Forged new partnerships to advance key CSR initiatives; diversity and inclusion, military and veteran affairs, and digital equity. • Collaborated with product teams to innovate around accessibility, in-home/second-screen interactivity, sports betting, and alternative content.

Served as founding member and sales leader for MachineQ, Comcast’s Internet-of-Things (IoT) business during initial growth phase. Oversaw growing team of business developers, sales engineers, and RFP managers. Worked with product to define and refine managed IoT solutions.• Developed and executed initial go-to market strategy. • Signed proof-of-concept partners in target verticals to validate demand assumptions.• Built deal pipeline to ensure sustainable growth path.• Cultivated internal Comcast sales channels to deliver additional deal flow. • Oversaw RFP responses with strategic partners to bid for smart city/ municipal deployments.

Led business development and strategic partnerships for Works with Xfinity Home (WWXH) program to grow ecosystem of devices available to Xfinity subscribers for smart home solutions. Owned relationships with leading hardware OEMs. Negotiated agreements with program partners and managed onboarding process. Worked with product team to define smart home roadmap and evaluate alternative business models. • Doubled number of device partners in priority categories (i.e., thermostats and lighting). • Developed pipeline of OEMs in additional device categories including locks and doorbells, to support product roadmap.

Served as core member of SEEiT program team. Oversaw key programmer relationships and provided ongoing account management. Spearheaded executive level pitches to understand market needs and establish product market fit. Led efforts to develop performance measurement infrastructure and track and report on key success metrics.• Landed initial deals with network partners including CBS, A+E, Starz, Showtime, Discovery and AMC. • Expanded partner implementations by understanding programming calendar and digital/tune-in promotional strategies. • Worked with Silicon Valley based product and engineering team to build and deliver custom social media integrations.

Directed efforts to distribute Xfinity set top box controls and links for video playback on leading web portals, TV sites, and mobile applications to drive subscriber engagement and retention. Oversaw relations with partners, including Yahoo, TVGuide.com, CBS Interactive, Rovi Corp., and Tribune Media. Negotiated partner agreements with senior executives from prospective organizations.• Pitched key decision makers at more than 100 entertainment blogs, second-screen applications, and web portals.• Designed and implemented account management process to ensure smooth on-boarding of new partners, measure and monitor partner performance, and enforce branding obligations.• Developed partner portal website to improve new partner on-boarding process with online registration, online documentation, and API key requests.• Launched first MSO remote linear tune integration in third-party service.

Led Comcast’s efforts to optimize advertising monetization across portfolio of Comcast websites, including Comcast.net, XfinityTV.com, and Fandango.

Led marketing function for B2B unit of iconic Internet brand. Guided strategic push into the free API market and exceeded new business and revenue goals by 15 percent.

Retained by division of $14 billion global company to design and implement a marketing and communications program to support product rollout to strategic account with more than 150 sites nationwide. • Led client team in development of standardized training program to create new revenue stream and lower customer support costs.

Worked with leadership of privately held consultancy to launch standalone software company.