• Built, developed and managed a Marketing Department of seven team members• Liaised with government bodies to create a world-first banking revolution• Worked with ATB to design and implement a rebranding strategy for Real World Banking• Led a panel of government agencies, NGOs and charities to create a collaborative plan to help the 11% of Albertans considered to be economically vulnerable• Developed marketing strategies that brought 14 new branches to profitability within 3 months• Continuously created content and leveraged it via traditional and digital media

• Managed all Garnier Corporate Brand programs for: Shoppers Drug Mart, Wal-Mart, Costco, Loblaws, PJC and London Drugs• Forecasted production quantities, designed packaging, tracked shipments, and ensured the satisfaction of national accounts• Managed Garnier Skincare, a business that generated $31,000,000 annually• Managed a $5,000,000 annual media budget for Garnier Skincare to effectively position television, digital, social and print content for optimal conversion• Created and implemented marketing campaigns to recruit and maintain Garnier’s consumer base• Constantly developed and performed consumer research to understand emerging consumer trends

• Created business strategies to efficiently reach and effectively educate other Federal Departments• Implemented the strategy used during the Federal Government’s largest data rationalization ever• Collected and analyzed feedback, facts and figures from employees across many departments• Drafted communiqués ensuring all departments received critical information clearly and concisely• Created and managed pages on GCPEDIA• Drafted and edited online content

• Conducted multiple B2B marketing communications campaigns delivered throughout Europe• Researched, selected, and implemented a new CRM for all international B2B clientele• Created and presented strategic analyses on key market competitors• Coordinated international trade shows to attract clients from Northern Africa and the Middle East• Created event themes and designed associated collateral• Created and maintained web content

• Created and delivered campaigns via our CRM to maintain relationships with our blue chip clients• Created an e-Marketing strategy for generating and optimizing web traffic• Recommended new e-Marketing approach. Results were a 24% increase in traffic compared to Q1• Designed web pages and posted them via our corporate CMS• Provided benchmarking analyses on all market competitors• Coordinated two trade shows in the United States and Japan

• Created and developed new ideas for advancing the company• Organized company events and headed ticket sales for them• Provided customer service and resolved any problems students came across• Designed and fueled marketing campaigns• Pursued sponsorships from larger corporations and government bodies

• Focused on meeting customer needs as well as maximizing revenue• Provided important training and physical development information to customers• Given extra responsibilities such as access codes and store keys• Learned time management and prioritization• Displayed dependability and flexibility while always taking initiative• Acted as mentor to new employees and was responsible for objective evaluation