Ian Richards Email and Phone Number
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Ian Richards personal email
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Experienced marketing leader with proven track record of building and leading great teams that deliver results. Extensive ecom P&L, digital, CRM and loyalty expertise in telco and retail.
Browns Shoes Inc.
View- Website:
- brownsshoes.com
- Employees:
- 1053
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Vice President Marketing And DigitalBrowns Shoes Inc.Canada
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Executive Consultant - Digital, Crm & MarketingBrowns Shoes Inc. Feb 2024 - PresentSaint-Laurent, Quebec, CaLead ecom & performance marketing functions and teams. Strategy, growth and execution.
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FounderEverest Digital Nov 2023 - PresentEverest Digital offers digital, marketing, CRM and analytics consulting services specializing in retail sector. -
Svp Ecommerce & Performance MarketingIndigo Sep 2021 - Feb 2024Toronto, Ontario, CaResponsible for e-commerce P&L, market place, performance marketing, corporate sales and customer service. -
Advisory Board MemberCustomer Relationship Management Conference (Crmc) Aug 2016 - Jan 2022La Jolla, Ca, UsAdvisor Board Member and past presenter of the annual CRMC conference, the premier event for retail CRM and Marketing executives. The CRMC is held each Spring in beautiful downtown Chicago. Networking opportunities abound. Registration available at www.thecrmc.comJoin the CRM and Retail discussion on the CRMC LinkedIn Group: https://www.linkedin.com/groups/860497 -
Svp Digital & Crm/LoyaltyGroupe Dynamite May 2020 - Sep 2021Town Of Mount-Royal, Qc, CaResponsible for e-commerce P&L, digital product strategy and development, UX, a/b testing and all aspects of CRM, loyalty and performance marketing (SEO, paid media, email, paid social, Google analytics). -
Vp Digital And LoyaltyGroupe Dynamite Jun 2019 - Apr 2020Town Of Mount-Royal, Qc, Ca
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Head Of Digital And Customer ExperiencePhilip Morris International Sep 2018 - Jun 2019Lausanne, ChResponsible for development and execution of consumer marketing strategy, content, digital, retail, call centre, CRM and omni-channel customer experience. Manage a team of 6 direct reports and 45+ full time employees. -
Vp Digital Marketing, Crm And LoyaltyLaura Canada Apr 2017 - Sep 2018Laval, Québec, CaResponsible for development of CRM and Digital marketing strategies to acquire new customers and maximize lifetime value from existing customers. Oversee all digital marketing channels including social, email and paid media as well as loyalty program and store clientelling strategy. Work closely in partnership with IT on digital technology road-map to create 360 view and multi channel personalization. -
Vp Crm And Consumer InsightsAldo Group Dec 2014 - Apr 2017Montreal, Quebec, CaAs Vice President of CRM and Consumer Insights I was responsible to set up a consumer centric and data driven CRM and insights team at Aldo Group. During this time we established a global target consumer and established ongoing brand and equity research. We also launched CRM program with view to better understand our customers to drive out segmentation and personalization through email and new channels such as direct mail, SMS and push. Worked closely with IT to drive out the 360 consumer ecosystem and framework for consumer loyalty program. -
Director Crm - LoyaltyRogers Communications Jan 2013 - Dec 2014Toronto, Ontario, CaPrimary responsibility to manage and deliver overall churn and loyalty metrics for Rogers wireless. Managed a team of 14 including: churn forecasting and analytics, retention strategy, campaign and program execution, proactive and reactive retention programs, manage offer mix profitability by channel and management of retention budget and cost of save. -
Senior Manager - Crm RogersRogers Communications Aug 2008 - Nov 2012Toronto, Ontario, CaManaged prepaid CBM portfolio including life-cycle communications, customer experience, top up stimulation and loyalty for all 3 prepaid brands: Rogers, Fido and chatr. Manage pre to postpaid migration strategy and programs. Worked closely with database marketing team to build propensity models to support revenue stimulation, churn risk and pre-paid to post-paid migration strategies.
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Manager - Crm And LoyaltyVirgin Mobile Canada Aug 2007 - Aug 2008Toronto, Ontario, CaManage and executed variety of CBM programs at Virgin Mobile including early life cycle, revenue generation and top up rewards and retention programs. Supported the launch of Virgin postpaid service in Canada, including Virgin VIP rewards and loyalty program.Highlights:- Developed and launched prepaid Gimme 10 program to drive top ups- Developed strategy and rolled out email as primary communication channel for lifecycle management- Part of core working team to launch postpaid for Virgin Mobile Canada- Defined strategy for Virgin rewards / loyalty program- Revamped My Account services including integrated offer management tool across online, call centre and mobile app -
Senior Manager - Crm And Revenue GrowthT-Mobile Mar 2005 - Aug 2007Bellevue, Wa, UsManage team of 4 direct reports with focus on company wide loyalty initiatives as well as managing base of 5 million prepaid subscribers in terms of top up stimulation, revenue and churn programs. Key area of focus was to help drive trial and adoption of data and content services. -
Marketing Manager - Sponsorhip & Channel DeliverySpark New Zealand Oct 2002 - Feb 2005Auckland, Auckland, NzWorked in Sponsorship team and Small Business team to help develop, execute and track key marketing initiatives and programs to target segments.
Ian Richards Skills
Ian Richards Education Details
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The University Of AucklandGeneral -
Kings College, Auckland
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Auckland Grammar School
Frequently Asked Questions about Ian Richards
What company does Ian Richards work for?
Ian Richards works for Browns Shoes Inc.
What is Ian Richards's role at the current company?
Ian Richards's current role is Vice President Marketing and Digital.
What is Ian Richards's email address?
Ian Richards's email address is ir****@****oup.com
What is Ian Richards's direct phone number?
Ian Richards's direct phone number is +145097*****
What schools did Ian Richards attend?
Ian Richards attended The University Of Auckland, Kings College, Auckland, Auckland Grammar School.
What are some of Ian Richards's interests?
Ian Richards has interest in All Sports, Travel And Culture.
What skills is Ian Richards known for?
Ian Richards has skills like Customer Experience, Crm, Loyalty Programs, Management, Leadership, Customer Retention, Customer Relationship Management, Email Marketing, Multi Channel Marketing.
Who are Ian Richards's colleagues?
Ian Richards's colleagues are Aryan Ajdarpour, Marie-Hélène Tremblay, Catalina Monroy, Aliona Cazmali, Kristina Aghobian, Alexandre Bastos Santos, Arielle Day-Roher.
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