Ian Riddick Email & Phone Number

Australia

Darlington, Nsw, Au

Darlington, Nsw, Au

Heading up and overseeing the delivery of all Marketing & Sports Programs, including the ‘incubation’ of new programs and products as well as the refinement of existing products and programs.

Darlington, Nsw, Au

Sydney Uni Sport & Fitness Limited (SUSF) is a dynamic organisation providing sporting, recreation and fitness services to Sydney University and the general community. This includes the management of 40 sporting clubs, several fitness, health and other sport-related facilities, an Elite Athlete Program and the coordination of University and community-based sport and recreation programs.Directly responsible for the strategic direction, planning and continuous development of the SUSF strategic marketing, sponsorship and philanthropy plan, as well as providing professional marketing support and guidance to all clubs and departments.

Driving Force partners with diverse organisations to build industry leading marketing and communication strategies that have helped businesses scale, whilst driving strong brand equity, customer acquisition, growth, and retention. Leading the development of high-quality content and campaign strategies for key segments across the entire customer journey, helping tell the story in the most successful ways possible. - Including the creation, production, and execution of engaging content across internal and external channels, including web, digital, social, and print.- Engaging with clients to redefine objectives as well as develop marketing roadmaps and integrated communication tactics to build brand presence - Helping champion the brand, bringing the purpose and the identity to life.-Development of the segmentation strategy, including and defining the sizing of key markets, attitude, and behavioural needs across the customer journeys.

Bryanston, Johannesburg, Za

Directed the development of the organisation’s sponsorship strategy on behalf of all parts of the Dimension Data group. Collaborated with the Brand and Creative teams to provide advice on the execution of excellence in terms of the global sponsorship campaign. Built and maintained professional relationships with internal and external stakeholders ensuring that plans are implemented effectively while preparing the budget and assuring that it was adhered to. Recommended sponsorship options to the Executive Committee that matched the company’s client segmentation. Additionally, delivered, executed, and reviewed marketing activities while managing relationships and information. Ultimately, executed sponsorships to facilitate the agreed return on investment including Tour de France, ASO, Team Dimension Data and related cycling sponsorships.

Puteaux, Île-De-France, Fr

Assisted in developing the values, vision and long–term strategy for the business. Established, monitored and revised a supporting strategy for HSE. Compiled the organisations budget, addressed the company’s financing needs and skills requirements. Conducted human resource, and succession planning and managed the retention and attraction of key talent process. Participated in industry associations to create a network of contacts and promoted a positive image of HSE. Worked with department heads to improve efficiency, and ensured client satisfaction in terms of account management, strategic, creative and digital delivery, responsiveness, commitment, integration and meeting of deadlines.

Consulted to the COSAFA Lesotho Organising Committee of the under 20 youth championship. Shape-Conceptualised, coordinated and managed the Liverpool Legends tour of South Africa, 2013 that comprised of golf days, a gala dinner, and an international friendly match.Re-branded and re-positioned various businesses for clients. Developed and managed television and radio campaigns and consulted to Rights Holders to package and comercialise their rights. Prepared and presented sponsorship and advertising opportunities and conducted as well as facilitated new business workshops and think tanks. Delivered a successful evening for a local T20 cricket tournament and assisted with the buyout and change management for one of our corporate clients.

As a board member, my portfolio included overseeing the marketing and commercial functions, I directed the overall marketing strategy, brand, and operations. Led the development and positioning of the RBS brand with all related properties and oversaw all marketing elements including brand development, digital, public relations and marketing collateral. Established and administered the merchandise programme. Managed sports rights held by RBS, conceptualised and drove key strategic events, and oversaw the activation management process. Analysed and packaged the commercial properties, identified and developed new ideas, and held discussions with prospective partners

As the senior executive and board member, I oversaw the daily operations of the business while ensuring success both on and off the field. Managed the financial success of the enterprise and administered various departments including technical, marketing, branding, sponsorship, players, operations and human resource. Liaised with company stakeholders including the Premier Soccer League, the SA Football Association and the Royal Bafokeng Nation. Developed company strategies, goals and targets that correspond with action plans. Sourced sponsorships, held discussions and negotiations, led player negotiations as well as developed the supporters club which is a loyalty programme.

Played the lead marketing role in the firm, focusing on multiple sporting codes such as golf, sailing and power boating with clients such as BMW, Emirates, Audi, PGA, and Nike. Held discussions with potential and existing sponsors and managed subsequent activation, partnerships, and events, across the full lifecycle. Led the design of corporate identity, logos, branding, websites, advertising and collateral, and ensured maximum exposure and promotion. Managed E-sports projects, web email, and social media promotions.

Spearheaded the acquisition of sponsors for major events, and managed all related contracts, activations, logistics, as well as service delivery. Consulted to major companies on sponsorship strategy and opportunities, and used a hands-on approach for all marketing, advertising and brand elements. Serviced major federations, corporations, sponsors and sports brands including but not limited to the South African Football Association, 2010 FIFA World Cup Bid Committee, the Premier Soccer League, and the Cricket World Cup 2003 while specialising in income sponsorship procurement, advertising, marketing, experiential marketing and branding.Advanced skillsProject management, delivering a powerful return on investment for sponsors. Negotiations, creating and developing promotional partnerships, strategies and plans.

Masters, Masters In Strategic Marketing

Chartered Marketer, Cmsa

Management Programme (Map), Business

Sports Sponsorship Diploma, Sports Management

Internet Marketing Programme

National Senior Certificate