With over 20 years experience, considerable expertise and strategic thinking to help drive businesses and organisations forward through branding and design communications. I work across identity, digital and campaign, creating, cultivating and guarding brands. By shaking audiences out of their apathy into actively engaging and changing perceptions, bonds form and growth follows.Striking up a relationship is hard. It needs a lot of time and effort. It needs empathy, clear communication, a spark of chemistry, finding a shared interest, and an emotional connection. Having created and developed international and local brands over the last 20 years I know how to unlock the creative assets that make the relationship between brands and their audiences more captivating and stronger over time. By collaborating with creatives, stakeholders and audiences I make sure that brands are inspiring, responsive and relevant, and forge on-going rational and emotional ties. I ensure the excellence of creative solutions in the biggest of ideas and the smallest of details by guiding and motivating people to create happy focussed teams, delivering to strict deadlines.Specialties: Brand strategy, naming, creationVisual identities, guidelines, implementationCorporate communicationsMarketing and promotional Online and digital communicationsEditorial designExhibitions and signage