Ian Hanlon Email and Phone Number
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Seasoned marketing professional with 10+ years of highly adaptable, transferable skills across a breadth of digital marketing disciplines. Proven track record of leveraging paid media, lifecycle, and performance marketing experience to solve complex business challenges and deliver high-ROI marketing strategies. Demonstrated history leading marketing teams and working closely with executive leadership to drive growth across a variety of industries—including Musical Instruments and Audio Equipment, subscription services, pharma, Disney cruises, hot sauces, horse races, and the State of Texas.
U.S. Soccer Federation
View- Website:
- ussoccer.com
- Employees:
- 6838
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Manager, Audience DevelopmentU.S. Soccer FederationAtlanta, Ga, Us
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Director, Marketing — PresonusFender Musical Instruments Corporation Mar 2024 - PresentLos Angeles, Ca, Us• Own and manage key agency relationships and platform contracts including budgeting, strategy, and establishing KPIs aligned with brand, new product, and ecommerce business objectives.• Lead all lifecycle marketing initiatives including trail onboarding, content strategy, email capture, campaigns and automated journeys, web user portal optimizations, and returning user ecommerce. • Work closely with shared services teams including data, FP&A, and IT to establish data tracking plans and marketing data visualizations to report insights and trends to partners and leadership. -
Sr. Manager, Growth & Digital Marketing – PresonusFender Musical Instruments Corporation Aug 2023 - Apr 2024Los Angeles, Ca, Us• Owner of digital strategies and paid media for hardware and software products, with consecutive new product introductions exceeding and sustaining channel sell-through benchmarks.• Department Growth — Designed the reorganization plan for a standalone marketing department leading hiring and onboarding, doubling the department from 7 to 14 dedicated employees in 1 year.
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Growth Marketing Manager – PresonusFender Musical Instruments Corporation Dec 2021 - Aug 2023Los Angeles, Ca, UsResponsible for driving global software revenue and key growth initiatives for Studio One and Studio One+, US and EMEA retail hardware revenue, Direct-to-Consumer eCommerce (PreSonus.com), and Amazon performance marketing and merchandising for Amazon US, Amazon UK, Amazon Germany, Amazon France, Amazon Italy, and Amazon Spain. • Mitigated economic downturns in post-covid market growth for DTC and retail partners through collaboration with sales team, improving co-branded digital marketing programs and connections. • Sustained 12% annual software paying user growth through 2022’s changing economic conditions and successfully supported the rebalancing of hardware inventory positions through strategic promotional marketing strategies with key retail partners, including Amazon and Sweetwater.com. • Led landing page strategy, heatmapping, and multivariate testing for software customer acquisition funnel, hitting 2022 software business CAGR benchmark in an overall down market. • Built new segmentation for PreSonus software business to deliver more tailored paid media and CRM to key software user groups driving increases in upsells, winbacks, and loyalty upgrades.PreSonus acquired by Fender in November 2021.
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Global Advertising ManagerPresonus Aug 2020 - Dec 2021Baton Rouge, Louisiana, UsPreSonus acquired by Fender in November 2021. Led 2020-2021 global advertising strategy, creative development and placement resulting in year-over-year growth rates of 80% in Amazon hardware revenue and 35% in software revenue—including the launch of a new software subscription service, Studio One+. Established new creative testing processes, tracking, and paid media experiments attributing the company’s largest global direct-to-consumer and retail channel revenue year ($100M+ in 2021). Responsible for driving global software revenue and priority growth initiatives for Studio One and Studio One+, US and EMEA retail hardware revenue and sell-through, and Amazon performance marketing, media buying and merchandising across Amazon US, Amazon UK, Amazon Germany, Amazon France, Amazon Italy, and Amazon Spain. -
Digital Marketing Manager, Tabasco Lifecycle MarketingBbr Creative Nov 2019 - Jul 2020Lafayette, La, UsResponsible for leading TABASCO’s CRM platform migration from Salesforce to Klaviyo and ongoing management of the brand’s lifecycle marketing and ecommerce email strategy. -
Account DirectorRed Six Media Nov 2016 - Oct 2019Baton Rouge, La, UsLed a team of 4 account managers driving $1.2M in annual agency revenue, while individually managing client relationships with the key accounts below. Client Brands: LSU Athletics, Smith & Nephew – A Medical Technology Company, Marriott Autograph Collection Hotels, Turner Industries, the 150th Belmont Stakes, and Three Roll Estate Rum. -
Account Executive, Texas TourismSlingshot Feb 2016 - Nov 2016Dallas, Tx, UsClient: State of Texas – Office of the Governor, Economic Development and Tourism | TravelTexas.comResponsible for the state’s co-op marketing program managing CVB partner relationships statewide, along with email marketing, display advertising, creative asset management and direct management of a $30M+ budget tracking and comprehensive monthly budget reporting process to meet state-mandated financial auditing and documentation guidelines. -
Account Manager – Pi, Disney Cruise LineThe Walt Disney Company | Yellow Shoes Creative Group Jan 2015 - Dec 2015Burbank, Ca, UsIndependently led creative strategy, internal reviews and presentations of email, ecommerce, and display advertising projects, and assisted media partners with organizing display reporting and placement analysis. -
Account Coordinator & Junior CopywriterMesh Mar 2014 - Jan 2015Baton Rouge, La, UsClient Brands: Haspel Clothing, Lipsey's, MidSouth Bank, Community Bank of Louisiana, Eddie's BBQ, Louisiana Women's Healthcare -
Marketing & Copywriting InternMesh Feb 2013 - Mar 2014Baton Rouge, La, Us
Ian Hanlon Skills
Ian Hanlon Education Details
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Louisiana State UniversityMarketing -
Mercer University
Frequently Asked Questions about Ian Hanlon
What company does Ian Hanlon work for?
Ian Hanlon works for U.s. Soccer Federation
What is Ian Hanlon's role at the current company?
Ian Hanlon's current role is Manager, Audience Development.
What is Ian Hanlon's email address?
Ian Hanlon's email address is ih****@****nus.com
What is Ian Hanlon's direct phone number?
Ian Hanlon's direct phone number is +121463*****
What schools did Ian Hanlon attend?
Ian Hanlon attended Louisiana State University, Mercer University.
What skills is Ian Hanlon known for?
Ian Hanlon has skills like Marketing, Marketing Strategy, Search Engine Marketing, Digital Marketing, Strategy, Account Management.
Who are Ian Hanlon's colleagues?
Ian Hanlon's colleagues are Zeeshan Ayub, Evan Gaertner, Erin O'hearn, Daniel S. Rodriguez, Carter Smith, Cameron Meighan, Conor Furey.
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