Created and run my own travel industry sales and marketing representation agency specialising predominantly in the Middle East.For all clients responsibilities included trade and consumer marketing, PR and trade sales support. A digital focus.Clients have included:* Ajman Tourist Board (UAE)* Caesars Palace Dubai luxury hotel* LEGOLAND Hotel Dubai family hotel * The QE2 Dubai floating hotel* Visit Bahrain DMC* MMGY Global / Saudi Arabia Tourism Authority* LOTUS / Sierra Leone Tourist Board and the Latin American Travel Association.* AMG / Qatar Tourist Board* HOPSCOTCH / South Africa and Tahiti Tourist Boards.

A group role with strategic management and overall responsibility within this leading travel industry sales and marketing representation agency.AMG is a rapidly growing representation business with destination, hotel, ground handling and visitor attraction clients throughout the world, including:* Nassau Paradise Island Promotion Board, and the many hotel members including Atlantis and Baha Mar.* Trinidad & Tobago Tourist Board.* KwaZulu-Natal, South Africa Tourist Board* Dubai Parks and Resorts* Jewel Hotels, Jamaica* Calabash Cove Hotel, St Lucia * Desire Hotels, Mexico* Temptation Hotel, MexicoAs part of the senior management team, I:* managed the UK launch of Dubai Parks and Resorts - the biggest family entertainment destination of its kind in the Middle East.* led the Group marketing function, with significant digital and brand campaigns for Nassau and Tobago and numerous very tactical campaigns across all clients. I had direct relationships with and responsibility for media owners and all agencies alike.* managed the trade and consumer launch of a new hotel in Mexico. This included the branding, positioning and launch of a new niche tour operating business to add additional distribution for that hotel.* had responsibility for PR and a team of client focused account managers.

* Working directly for the Government of Dubai, my team and I significantly raised the profile of Dubai as an outbound holiday destination.* Created the first ever brand/logo to represent Dubai as a holiday destination.* Responsible for 1.2 million annual visitors in 2015, the third largest source market in the world.* Oversaw double digit annual growth in 2013, 2014 and 2015.* Oversaw the launch of multiple hotels as they opened in quick succession.* Elected to the Board of Directors of the Institute of Travel & Tourism in 2012 to represent all Tourist Boards.* Lead and manage an effective and efficient team to support the delivery of outbound tourism and commerce activities in line with the 2020 Vision for Dubai.* As Country Head, manage the operations of the office from advertising and PR through to HR, Finance and IT.* Responsible for the annual business plan and budgets, and the strategic development of all tactical B2C and B2B multi channel marketing activities. * Robust evaluation, tracking and reporting to central Dubai Government.* The face and spokesperson of Dubai in the UK and Ireland, building strategic relationships with key stakeholders from within travel and tourism, media and commerce associations.* Adhere to the highest standards of corporate governance following Dubai Government policies and procedures* Ensure that the team is able to contribute effectively to the planning, execution and evaluation of the business strategy.* Appoint and manage all 3rd party agencies and businesses, from Accounting and IT through to Media and PR* Build exceptional working relationships with Dubai’s private sector, especially hotels and DMC’s, creating partnerships with UK Tour Operators to drive business.* Multiple award wins for 'Best Tourist Board' in the UK, including most recently the 2015 Globe Awards.https://www.campaignlive.co.uk/article/dubai-launches-new-tourism-brandhttps://www.marketingweek.com/dubai-unveils-new-tourism-brand-identity

* In 6 months, I took a new airline brand of limited awareness to winner of ``Best Long haul Business Airline'' at the 2007 Business Travel World Awards* Full responsibility for the Eos brand in the UK.* Brand positioning and development, B2C atl and btl activity, B2B, partnerships, PR, sales support, event management, sponsorship.* Experience working for a start-up business

* As a member of the management board of First Choice Retail, I contributed to the successful re-brand of the First Choice Retail estate, creating a seamless brand experience for the First Choice customer* Pioneered a brand led approach to marketing communications, introducing First Choice to the £2m sponsorship of ``I'm A Celebrity Get Me Out of Here'' which continued for 3 consecutive series* Developed and implemented all b2b and b2c marketing communications for First Choice Holidays, First Choice Retail and First Choice Airways* Created a bespoke, store by store POS solution for the whole retail business* Developed offline marketing strategy with Marketing Director in line with 5 year plan and personally oversaw implementation of TV, national & local press, radio, outdoor, customer promotions, local marketing, POS and sponsorship* Developed a channel marketing strategy by product using tactical press to drive consumers through the most appropriate booking channel - to web micro-sites and bespoke landing pages, the call centre or the retail estate* Successfully grew and developed the team to 15 in total

Spent close to a year travelling through South East Asia, Australia & New Zealand, Fiji and South America.

* Working for the Parks and Attractions division, I successfully launched the new Disneyland Paris Theme Park, Walt Disney Studios, to the UK travel industry in March 2002.* A b2b role, responsible for setting and implementing the full travel industry marketing strategy.* Managed and strengthened the Disneyland Paris brand within the UK industry.* Developed a distance learning program and brand management tools that trained thousands of UK travel agents, helping the UK become one of the most successful markets in the EMEA territory.* Worked closely with the Walt Disney World, Florida team to ensure consistency of brand messaging.

* Significantly raised the profile of destinations such as Florida and Mexico which are today among the largest programs in the UK market.* Completed a Graduate Management Training Scheme culminating in promotion to the position of Product Manager for Florida and other long haul destinations.* Responsible for Florida destination planning, hotel selection, pricing, year-round brochure production and ultimately the profitability of the destination.* Spent time at First Choice Holidays working with the airline, overseas operations, administration, as well as product and marketing.