Ian Sweeney Email and Phone Number

Product Management Communicates to executives and stakeholders on product strategy, execution, and performance by championing the product vision, strategy, and overall product roadmap goals/KPIs aligned to strategic company objectives.Coordinates and builds strong working relationships with various internal stakeholder groups, including IT, engineering, brand & creative, marketing, merchandising/finance, operations, and CX.Manage an agile/scrum team of engineers, UX, brand & creative, growth, and CX to define product features, design and execute, build, and deliver for the committed scope against the digital product roadmap.Responsible for contributing to DTC roadmap planning and prioritization.Identify the right business stakeholders and collaborators to develop a business case to align priorities and measurement of roadmap items.Responsible for supporting the growth team on the pre and post-purchase digital experience.Make appropriate tradeoffs in user experience, delivery timelines and resource needs to meet business expectations - communicate (or facilitate) shifts in resourcing across stakeholders.Proactively identify opportunities within the digital product to feed roadmap and work to get buy-in from stakeholders based on impact, effort, and competing priorities.Conduct market research and digital strategies to drive innovation and maintain market leadership.Testing & AnalyticsOwn A/B Testing & CRO program in partnership with agency partners acting as the key lead for this relationship.Drive prioritization for ideation, design, and development cycles.Own roadmap and execution of testing roadmap across finance, operations, and marketing.Provide product analytics on new features, optimized features, and on-site tests to illustrate impact. Distribute and champion results internally.Leverage data to inform key website decisions, drive roadmapping, and prioritization. Close communication loops with stakeholders and agency partners.

Developed product roadmap with short, medium and long term initiatives prioritized on business impact, complexity and cost.Communicated product objectives, goals, and scope across the organization.Developed, monitored and reported on key performance indicators; utilized KPIs to inform decision making and monitor performance against goals.Analyzed customer behavior and developed hypotheses for A/B testing plans to optimize browsing and shopping experience.Worked closely with design, engineering and other key stakeholders to achieve goals and continually create engaging customer experiences.Researched and recommend technologies needed to power back-end systems in support of roadmap.

Assisted in a variety of multi-channel marketing management responsibilities from the Pre-Launch phase of business onward.Developed, implemented, and optimized customer lifecycle marketing programs from scratch.Conceived and executed on monthly campaign and communication strategies.Managed communications with internal teams, external vendors, and agency partnersCollaborated closely with key stakeholders agency partners to execute channel introductions and evaluate opportunities for existing channel optimization.Managed Email and SMS programs with a focus on continuous improvement and optimization Managed designers and editors, reviewing work and giving guidance and feedback.Managed development of digital asset production across website, photo, video and social media. Owned the planning, and execution of product launches

SOBO Concepts is a creative branding agency that focuses exclusively on the best in product design and development. With a network of both domestic and global factories, SOBO helps clients build and design the most creative promotional product campaigns possible. As an Account/Marketing and Sales manager, my roles and responsibilities consisted of:Developing and maintaining relationships with a book of existing clients in order to better understand their brand, target audience, and marketing goals on a project by project basis. Building out new sales and marketing strategies from ideation to launch in and effort to onboard new clients and retain existing ones. Acting as the liaison between an internal team of designers and clients to design and develop products and apparelAdvocating on behalf of clients in international and global factories dealings to accomplish a variety of tasks from product and material sourcing to price negotiations. Staying in the know on industry trends while constantly being on the look out for new products, decorating techniques, and services that would benefit my clientele. Notable Achievements:Surpassed sales expectations within my first year, achieving around $500k in sales by the end of my second year. Assisted in the development and launch a variety of a new marketing channels including direct mail campaigns, rewards/referral programs, and onsite experiences. Oversaw the recruiting process for new company roles which included everything from interviewing to onboarding and training new staff.

Based out of Portland, Maine, the VIA Agency prides itself on it's mission to help clients grow through creativity. With a wealth of clients ranging from Chick Fil-A to Loews, VIA leverages both talent and culture to deliver high performing campaigns across a variety of mediums. In June of 2016, I was selected to partake in their renowned internship program. Assigned to working within the creative department, the internships immersive nature allowed for an enhanced learning experience across all agency aspects. On a day to day basis, my tasks consisted of the following: Agency Related: - Assisting a team of Sr. Art Directors on a variety of both agency and client based projects, learning processes of execution, organization, and communication- Sitting in on agency pitches to new clients to learn and understand the professional layout of a deck and how ideas are presented and pitched.- Working with creative briefs provided by the strategy department to ideate a variety of creative strategies that would speak to the core customer- Sitting in on meetings covering the span of everything from account management, to strategy, to in-house production. Internship Related:- Working alongside a team of other interns across all departments to develop a multi-touch point campaign for a local pro-bono client. - Applying the knowledge gained through my learnings on the agency side, to ideate and execute a creative strategy. - Assistance in all tasks related to the production of our final campaign. This includes working with in-house, and freelance designers, producers, and copywriters to finalize a presentable campaign. - Developing a well thought out deck that took the data, creative briefing, customer, and creative solution into account and organizing in a manner that would present well to the client. - Presenting the creative portion of this deck live to our client with several options and strategies that we felt would provide a positive ROI.