Worked on a range of product reviews as part of the new consumer duty requirements.Developed and launched a new Critical Illness product with specific features tailored around the risks associated with frontline Policing.

I was originally hired to carry out a customer journey review for the business, looking at potential opportunities for increasing revenue and growth.Subsequently contracted to deliver a number of projects and initiatives focused around new customer/member acquisition, wider family engagement, revenue and growth, alongside development and delivery of the annual marketing plans.

Channel Development role optimising marketing, sales performance and customer experience for LGIM's customers. Orchestrated a wide range of marketing activities across the direct to consumer channel including market research and insight, campaign development and delivery. Provided oversight of a team of external vendors marketing agencies/suppliers across the whole marketing mix. Planned and executed market research, customer modelling, segmentation, campaign development, and ongoing performance evaluation. Planned and executed event driven marketing, cross sell, upsell and growth campaigns to existing customers driving results for key products including ISA’s, Junior ISA’s, and Unit Trusts. Leveraging content in digital channels for SEO to enhancing consumer engagement and demand. Core contributions included the following: Spearheaded the marketing launch of a new multi-asset fund as a 'digital first' proposition for first time ISA investors.Facilitated the annual planning process by preparing and presenting comprehensive budgets and forecasts.Continually monitored market movements and customer insights to make strategy recommendations for senior leaders.Worked with external specialists and internal stakeholders to deliver a segmented model for the B2C investor market.Played a key role in encouraging the migration of an aging customer base to online servicing solution. Enhanced customer acquisition rates through integration of both on and offline multi-channel communications, timed around know behavioural traits of specific customer groups.

I led the Direct and Partner Marketing function with a remit to increase new customer acquisition rates while developing long-term value for the business. I managed stakeholder/supplier relationships and continually tracked partner performance. Implementation of marketing programmes for key partners from both financial and retail sectors to successfully market a dual branded Child Trust Fund (CTF) solution for their customers including Boots, ASDA, Mothercare, Lloyds TSB, Coop Bank and a number of building Societies. Successfully increased market share of the placed Child Trust Funds (CTF) from 15% to 29% within five years following the development and rollout of innovative campaigns based on in-depth segmentation and customer research. Held accountability for the departmental marketing budget ensuring strong return on investment. Management of a team of marketing professionals covering both acquisitation and retention in addition to individual performance and personal development. Direct Marketing Manager (08/1999 – 12/2005)I delivered strong growth in B2C customer channel volumes from under 2k cases per year to over 20k within 24 months. Some of my highlights in this role included: Successfully launched the first-generation corporate website and executed a variety of innovative campaigns via online and offline channels including key strategic partners.Managed the creation of a strategic plan to launch the Child Trust Fund for The Children’s Mutual direct brand and across all affinity/distribution partners.Led above and below the line activity including DRTV.

Responsible for Direct Marketing of a wide range of life products including pensions, savings, term and whole life assurance. Development of retention and up-sell programmes, based around the lifecycle of both the product and the customer, to increase multiple product holding and increase revenue.I created and delivered impactful consumer campaigns across general insurance offerings, including lead generation and data enrichment to aid cross selling. Managed and ran a comprehensive marketing events programme – (a range of initiatives, communications and activities designed around key life events in the lifecycle of either the product or the customer).Led a retention programme aimed to retain both customer numbers and revenue from maturing saving plans. Delivered an upsell programme designed to encourage pension customers to increase their existing pension contributions.

Responsible for planning and delivery of the marketing strategy. Lead generation for the sales force, from marketing, advertising and PR for maximum coverage and ROI. Ensuring maximum coverage from major events and exhibitions including Chelsea and Hampton Court flower show exhibition gardens, in addition to working in close partnership with a range of partners including Ikea during their Swedish week promotions.

Campaign Management, planning and delivery of all Direct Marketing activity on personal loans, to new and existing customers.I planned and executed campaign activity for the Personal Lending division of the bank.I ran the upselling and cross-selling programme for the channel, focused on retention and growth of the bank's personal loan book.

Responsible for day to day running of personal loans marketing and campaign communications for (what was) TSB Direct.Campaign management through all stage from concept through to delivery.

Planning excution and testing of a range of campaigns and initatives for protection products. Ensuring activity was delivered on schedule and within budget, plus performance reporting/MI.