The VP Marketing & Business Development role combines responsibility for marketing, sales & product development growth initiatives. This dynamic position includes the development of marketing strategy for new and existing products, identifying new business opportunities, driving new product & sales development & extensive collaboration with sales to support key customers & new account acquisition.

B2B business consultant focusing upon strategic plan creation / implementation, global marketing and new product innovation. Developed dilution control devices and associated products for major multinational chemical products company. Also developed a broad digital marketing campaign focused upon providing emergency water removal products and services throughout the Atlantic hurricane seasonLectured on global marketing / emerging markets at Shenandoah University Business School

Directed North American business division serving the waste management industry for Rubbermaid Commercial products, a multimillion-dollar global manufacturer of B2B innovations and systems. Led new product development, sales programs, forecasting and planning. Managed team of two marketing managers.

Pioneered the role of Category Director in the SCA Tissue NA organization. Developed the first strategic business growth and go-to-market plans to drive growth of the $500+ million business in North America. Worked closely with Europe to establish Global Category washroom team to define and lead global programs. Led the largest innovation program in company history, introducing the new Elevation dispenser line at ISSA 2009, as well as creating and implementing the strategic vision of SCA as a hygiene business partner. Planned and implemented a loyalty program (Tork Rewards) for distributor service representatives to drive washroom dispenser placement. Achieved over double digit growth in key segments.

Created strategy that drove new product innovations and business growth, managed P&L, and led cost reduction program for $250 million business in North America. Collaborated closely with sales teams to ensure innovation and new product programs were aligned with sales and major customers. Ensured superior satisfaction and continued business with major accounts including Wal-Mart and Target by developing new products, innovations, and programs to support sales executives serving as gateway to major national accounts.Launched breakthrough floor care program, delivering year one growth of $5 million Recognized for driving innovation throughout organization with Top Gun Award, North America and The Chairman’s Award for Global Innovation in 2004.Created market presence and strengthened brand awareness while eliminating key capability gaps in product portfolio by initiating three strategic alliances with flooring manufacturers, expanding to global market with $1.5 million sales in 2006.