Taking LinkedIn from a social platform to a SELLING platform can take a lot of work but it is worth the time! There are some great benefits of unlocking the full potential of LinkedIn Like: 🏗 Build an Audience! 💭 Position Yourself as a Thought Leader! 🎯 Reach Your Target Market.With over 3 years of B2B and B2C demand generation experience I can confidently help your company, 💥 Increase Engagement. 💥 Convert Followers to Leads. 💥 Maximize ROI on Ad Spend.Contact me if you are interested in learning more! Email: imwesterhoff@gmail.com
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Paid MediaOlthof HomesUnited States -
Digital Marketing LeadGrenzebach Glier And Associates Oct 2022 - Feb 2024Chicago, Illinois, UsIn charge of all things digital and the metrics tied to those channels LinkedIn: 🔹 Increase Monthly Impressions by 18%🔹 Increase AVG Monthly Followers by 38%🔹 Strategize and Develop Content Funnels Email: 🔹 Increase CTR by 5%🔹 Increase Time Spent Viewing EmailWebsite:🔹Increase CTR on organic search 🔹 Higher Average position -
Sales And Marketing LeadExpiwell Jan 2022 - Sep 2022West Lafayette, UsExpiwell is a SaaS start-up that I joined while in school. Initially, an Account executive but was able to take on more responsibilities as the opportunities presented themselves.Sales:🔹 Building scalable sales processes for inbound and outbound leads🔹 Managing offshore business development representatives 🔹 Solve issues for clients pre and post purchase Marketing:🔹 Write and organize blog posts to maximize our search listings on specific keywords🔹 Track the performance of paid and organic search terms 🔹 Build content calendars for email campaigns, Google ads, Linked In posts, and twitter Management: 🔹 Purchase softwares like Semrush, Canva, and Zoom to maximize team efficiency 🔹 Relaying product needs to a third party development team -
Sales And Marketing InternQualifi May 2021 - Aug 2021Indianapolis, Indiana, UsHigh growth, venture backed, SaaS startup that is part of the Xtern program. Here I fell into a marketing roll after being hired as a BDR because that is where they needed me most. Much of my job was strategic planning and setting up processes that are still used today.🔹 Strategize a growth plan with content clusters to maximize organic SEO🔹 Schedule 2022 conference list while maintaining an $18,000 annual budget 🔹 Evaluate competitor keywords and paid ad KPI’s (CTR, CPC) 🔹 Execute email sequences for target customers 🔹 Collaborate with vendors on blog posts, case studies, and podcast opportunities🔹 Segment customers and create buyer personas -
Marketing InternConsolidated Property Management Aug 2020 - May 2021Balcatta, Western Australia, AuA real-estate management firm where I was responsible for generating demand and building brand awareness. 🔹 Research local competitors to create market research spreadsheets🔹 Operate company Facebook, Instagram, YouTube and other social medias🔹 Create marketing / advertisement flyers🔹 Organize company public events🔹 Obtain marketing and leasing data on vacant properties
Ian Westerhoff Education Details
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Purdue UniversityMarketing
Frequently Asked Questions about Ian Westerhoff
What company does Ian Westerhoff work for?
Ian Westerhoff works for Olthof Homes
What is Ian Westerhoff's role at the current company?
Ian Westerhoff's current role is Paid media.
What schools did Ian Westerhoff attend?
Ian Westerhoff attended Purdue University.
Who are Ian Westerhoff's colleagues?
Ian Westerhoff's colleagues are Joseph Lenehan, Jason Hobson, Louis Hardy, Amy Smith, Donald Appelmann, Austin King, Matthew Olthof.
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